The Ultimate Guide to Mermaid Fashion

Summer is all about Mermaid Fashion


Mermaid Fashion is taking the fashion world by storm! No legendary creature has provided as much style inspiration; from pastel tipped hair to gauzy gowns and sequins, the iconic look of the mermaid is one to live by.

Walt Disney’s fairytales made mermaids, oysters, pearls and glitter seem whimsical; but the fashion crowd have claimed the look and given it an urban edge. From Chanel’s pearl-encrusted looks to Givenchy’s urban sirens, the mermaid as fashion icon gets fresher, cleaner, and a little sexier for 2016.

We cant get enough of the whimsical style of Mermaids – Mermaid fashion is so hot right now and the good news is you dont need to go overboard by wearing a mermaid costume like Vanessa Hudgens below, to indulge in this fun trend.

Vanessa Hudgens is a Real Life Mermaid - Mermaid Fashion
Vanessa Hudgens is a Real Life Mermaid – Mermaid Fashion

From Mermaid inspired hair colour, to a wildfox mermaid slogan tee or an Iron Fist mermaid shell cardigan – you are sure to find something to wet your mermaid appetite

Wildfox Mermaid - Mermaid Fashion
Wildfox Mermaid – Mermaid Fashion
Kylie Jenner's Mermaid Hair- Mermaid Fashion
Kylie Jenner’s Mermaid Hair – Mermaid Fashion

Take a look at the latest Mermaid fashion pieces online collection available here at Spoiled Brat, in our online Mermaid style store. We have the newest styles of Mermaid Fashion, as we know that when it comes to fashion there is no better place to update your wardrobe. Browse our stunning collection of Mermaid inspired dresses, from midi to maxi, and casual to party dresses, all available at great online prices in our Mermaid style shop. From catwalk trends to stylish staples, we know our fashion and are dedicated to ensuring that we only pick the best pieces, for you to choose from, to give you the best experience for womens online shopping. Enjoy browsing our online Mermaid fashion store, from Mermaid Jewellery, Mermaid Bikinis and Mermaid T-Shirts – you are literally spoiled for choice, and do check out our legendary womens online clothing sale and find some cheap womens clothing online. Brands like Wildfox, Iron Fist, South Beach, Valfre , Ragged Priest , Skinnydip London and UNIF are just some of our brands that take inspiration from this fun trend.

We have compiled some ideas below, hope you enjoy 🙂

The Ultimate 2016 Festival Fashion Guide

The Spoiled Brat Guide to 2016 Festival Fashion

Festival Fashion, taking inspiration from the celebrities for 2016!

Whether it’s your first festival or you’re a long-time Glasto-goer who wants to make the most of your dancing days – then we have got you covered. Taking inspiration from the celebrities that we all love, we show you how to do it like a pro and plan ahead.

Festivals are all about the fun so, to have the best time ever, read our essential tips.

Coachella in LA has already kicked off “festival season” in true style! With a a-list guest list, coachella is the ultimate glamorous festival, which sets the trends which will now dominate festival fields this summer.

Jamie Chung & Kendall Jenner
Jamie Chung & Kendall Jenner set the standard at Coachella

From Jamie Chung’s ribbed knit dress to Kendall Jenner’s crocheted number, these were some of the hot looks from the festival. Kendall’s cute minnie ears hairdo and glitter roots are the trend of the moment too!

Why not mix up a dressy Lavish Alice dress with some wellington boots? Or wear a bikini under a crochet UNIF dress? and throw in some glitter roots to get the festival chic style? and of course the essential eyewear – Quay Eyeware is your go to brand!

Taylor Swift rocks a casual look for Coachella
Taylor Swift rocks a casual look for Coachella

Newly blonde bombshell, Taylor Swift rocked a casual look for this years festival. A simple, comfortable yet cool look, completed with her trademark red lippy.

One of the most important things about dressing for a festival is comfort – you need to look good, however you need to feel comfortable. Taylor has nailed it here with her look, comfy flats, perfect for lots of walking and dancing! A comfy mini and cool oversized tee – go to wildfox for the essential tee.

Here’s some suggestions to get the Taylor Festival Look

With this being the UK, we arent always guaranteed the sunshine like Coachella. So really you need to go prepared for all seasons in one day.

Here are some suggestions and a few essentials – in particular a RAIN MAC

Denim shorts, maxi dresses, festival crowns and many more are essentials for festivals.

The Ultimate Guide to Holiday Fashion

The Spoiled Brat Guide to Holiday Fashion

summer holiday style

Holiday Fashion Dilemmas

Holiday season is in full swing, which means the panic of packing your case, is in full swing!

How exactly are you supposed to get ALL those clothes in that tiny case? How exactly are you meant to decide what to take? Oh no just thinking about it, get us all anxious and stressed – really!

Lucky for you, Spoiled Brat are here with our “Ultimate Guide to Holiday Style & Fashion” Whether you want quirky bikinis, colourful cover-ups, easy to wear denim shorts and some comfy stylish shoes, we have it it all, and all with an affordable price tag. There are bargains to be had, meaning we can definitely get more for our budget.

Espadrille’s : A pair of espadrilles’ will take you from the pool party to bar with ease, and they’re much more comfortable to wear as well. Wear these stylish shoes, which are also super comfortable.

Sandals : These are holiday essential footwear, easy to wear and easy to take off when going for a dip in the pool or the sea. We have some great stylish options too, which looks great with anything from shorts, to a maxi.

When you’re spending plenty of money on bikinis and swimsuits you want to be able to show them off, making a stylish cover-up the perfect option. We have some fun options from UNIF and Prey of London. Get just enough of your bikini on show, but still be covered up so you can head for lunch and drinks without stares from the staff at the hotel.

Statement sunnies: Mirrored or coloured lenses, huge retro designs, or something classic like an aviator style, basically everything goes when it comes to picking sunglasses, just choose the pair – or three – that you love.

Thanks to Taylor Swift and Kendall Jenner the inflatable has become a must-have for this summer. Whether you’re chilling in your own villa or at the hotel pool it pays to take an inflatable. Catch those rays whilst you enjoy the water lapping around you to cool you down. Cocktail in hand is optional, but much appreciated.

big mouth
Whether you’re opting for the ultimate in beach dressing, or taking to the city for your summer break, Spoiled Brat have got the essentials in your holiday style.

And there you have it – Happy Shopping – Happy Holidays = Happy You!

Need more inspiration, do check out our hand picked holiday style collection.

The Cropped Top

The Cropped Top : This Years Essential Wardrobe Item

Have you worked out how to wear a crop top yet?

Have you plucked up the courage to wear a cropped top yet?

The cropped style has been around for quite a few seasons past now, but there are still some who understandably feel nervous about wearing one & rightly so we say, after all we dont all have perfectly toned tummies. But fear not, believe us when we say that just because the top is short, it doesn’t have to mean you need a six pack as an essential pre-requisite for styling out this now-staple wardrobe addition. Have you not heard of LAYERING? Well the cropped top is perfect to dabble in this trend – layer over maxi dresses, vest tops, sweaters – ANYTHING!

The crop top may still look to you like an item from the 90s Spice Girls era, but believe us, when we say that much like leggings, it will become your go to wardrobe item. It’s all about finding your comfort, and your perfect look with the crop top in order to fully grasp the flexibility and style credentials of wearing a crop top which you have unlimited possibilities with – from layering under a pair of native rose dungarees with your favourite liquor n poker bomber thrown over the top, or team with an funky minkpink maxi skirt and heels for an evening look. To prove our point, we’ve styled one key crop top SEVEN ways for 7 completely different events. We actually could have gone on with more and more looks – but didnt want to bore you!

How to wear a crop top? Your about to be enlightened 🙂 scroll down to see the fabulous looks we have pulled together and see how easy it actually is.

We have used this quirky minkpink cropped top :

And styled it up for all these events !

Cropped Top Casual Look
Cropped Top Casual Look

Shop the look :

Crop Top : Date Night
Crop Top : Date Night

Crop Top : Summer Days
Crop Top : Summer Days

Crop Top : Work Look
Crop Top : Work Look

Crop Top : Shopping Trip
Crop Top : Shopping Trip

Crop Top : Lunch Date
Crop Top : Lunch Date

Crop Top : Festival Look
Crop Top : Festival Look

Iron Fist : Brand of The Week

Iron Fist is this weeks’ “Brand of The Week”


This weeks’ “brand of the week” has been given to Iron Fist, which is back at Spoiled Brat with a colourful, 80s inspired, care bear BANG!

Iron Fist has quite simply blown us away with the new collection, which is both edgy and girly rolled into one. The brand, all the way from La La Land. In their own words they describe their brand as being :

“for the adventurers, the rebels, the heart-breakers, the party girls and guys who DGAF. We are never the wallflowers – always center stage and living life without the brakes. We wear our hearts and guts on our sleeves, partying till the lights come on, and then partying some more.”

The brand was founded in 2001 and has become a worldwide recognised brand creating ranges for men and women. Their designs are instantly recognisable for their love of tattoo style prints, with attitude which stands out.

What is really unique about IronFist clothing, is their refusal to be labeled as a skate, punk, hip hop or tattoo genre, and due to this, the brand has grown to what it is now, purely because of this diversity and innovative approach to each season. The beauty of Iron Fist fashion is its appeal to everyone, there really is something in each collection for everyone – whether your a girly girl, a rock chick or a grunge chick – then there is something there for you!

Iron Fist came about from the collaboration of two friends, Mike van Senus and Travis Anderson, with a long history in street culture sports, art and music, they set out with the desire to create an original and rebellious clothing line, which suited their needs and wasn’t available elsewhere.

Now Iron Fist are teaming up with massive names like Care Bears and My Little Pony to bring you even more choice in Alternative Fashion. Its quirky, its cool and its also easy on the pocket. Whats not to love? 

Take a look at our new Iron Fist range online & we’ll even throw in an exclusive Iron Fist Discount Code just for you – enter code IRON20 for 20% discount off all our Iron Fist Collection (which also includes our Iron Fist Sale range)

Sub Urban Riot : Brand of The Week

Sub Urban Riot is this weeks “Brand of the Week”

Sub Urban Riot

Sub Urban Riot has been stocked at spoiled brat for nearly 2 years!

Sub Urban Riot has been a massive hit with you guys, and we love it as much as you do! The new collection has just been released online to our site and its bowled us over with more quirky quotes and graphics, so much so that we are awarding it our “Brand of the Week


So who is Sub Urban Riot? Well its a fabulous fashion brand which was found in 2006 in Venice, by two guys who were wondering why they were spending their lives stuck in tiny cubicles. They were sick and tired of following “the rules.” They weren’t sure who made the rules in the first place.

So they made a change. They quit their corporate jobs, and they created their own brand. Nathan Koach and Jason Reed, the company’s co-founders, were inspired by the creativity of their unique group of friends.

The name Sub Urban Riot is derived from the idea that a little contradiction and chaos can create new ideas and notions about how we live.

The Sub Urban Riot designers believe there’s a little RIOT in all of us, and their clothing and accessories reflect this attitude of taking chances and making individual statements, all while having fun.

Their designs are inspired by the classics, but offer simple modern execution, while at the same time keeping it bold. Their manufacturing is primarily USA-based with all of our cut and sew operations located within a 20-minute drive of downtown LA.

Sub_Urban Riot believes in the good life – reinvented. The good life 2.0 is about fresh juice, daily philosophy, dogs and cats living together, coffee breaks, farmer’s markets, yoga, croquet battles, art shows, kale, camping, craft brews, and t-shirts.

There’s a wink and a smile to the brand; a subtle humour. A deeper dive uncovers a unique viewpoint on the world and times. The zeitgeist will be broadcast (on your body).

Sub_Urban Riot makes clothes that look good, feel good, and make people laugh — the new luxury goods. Without the price tag or the attitude. Sub_Urban Riot promises that they will rarely, if ever, take themselves too seriously.

The brand has already made a huge impact on the fashion scene, with fashionistas like Beyonce wearing their famous KALE sweatshirt and Rihanna wearing the famous KALE T-Shirt. And then we have the A-List like Kate Hudson, Megan Fox and Reese Witherspoon regularly snapping up their quirky designs.

At spoiled brat we are proud to offer a huge selection of Sub Urban Riot online in the UK. Infact we are the only UK stockist of this brand. We have the full range of SubUrbanRiot Tees and Sub Urban Riot Sweaters for you to browse and buy in our online boutique.

Live by your own set of rules. Throw the old ones out, and create your own set.

Ditch the car, lose the big box retail, and shop Sub_Urban RIOT Clothing Online