Girls we give you MINGA LONDON – your welcome!
Minga London’s motto …. “Life is too short to wear boring clothes“
Where do we sign up?
Well we are pleased to introduce this quirky British label to our store Spoiled Brat – where we totally agree life is WAY too short to wear boring clothes – so much so that NONE of our clothes are BORING!
So who are MINGA Clothing – well they are a London-based fashion brand which creates new wave fashion which is both edgy and weird. We asked the designers of the brand to describe their brand in one word and they have said :
“LOVE, STYLE, INSPIRATION!“
Oh, wait, that’s three words…but who cares?!
One thing the designers are very clear about is that they draw inspiration from absolutely everything! And we mean EVERYTHING – from hipsters to punks, from fashion bloggers to girls next door, from goths to emos, from the secret runways in Soho to the dull businesswoman who turns into a fashion icon during her lunchtime!
We have followed this brand for some time now, immediately drawn to their bright colours and quirky 90s inspired aesthetic. So you can imagine we JUMPED at the chance to be able to stock the brand. We think it fits into our website JUST perfectly – sitting well alongside our brands like skinnydip, tatty devine and wildfox.
So who are they? Well its owned by a boyfriend & girlfriend creative duo – which all started when they decided to move to London without having the faintest idea of what their future would hold. Once they arrived in London, they started looking for any sort of job which would allow them to pay for their shabby little room and ended up working at a vegan restaurant. They were always struggling to pay our bills and that gig was always supposed to be a temporary thing anyway, so they started looking for alternatives.
They have both always been into fashion, running blogs and selling stuff online as well as arts and photography, so they decided to take the best of both worlds by giving the street markets a try! They bought a couple of t-shirts, drew up some cool prints, then dyed the whole thing in their bathtub their home and off they went to Camden Lock Market with our 10-20 items – they didn’t even have a clothes rack or a store banner, but at the end of the day they had sold them all.
Soon enough, they were building up a community of people who followed us to every market they went to, but they didn’t have enough time to go to markets every day, so they took some phone pictures of the products and uploaded them onto eBay. They all sold in a few minutes…… they then left their jobs the next day and started dedicating every single moment to dreaming, creating, planning and producing.
So there you have it! The story of Minga London is one of hard work, passion and dedication. They know they still have a long way to go, but they can tell you this much: it’s going to be a heck of a ride!
We are sharing some MINGA’S new lookbook images – which we know your gonna LOVE & you can shop the new range online here at spoiled brat in our MINGA London online SHOP
Chloe Sims worksout in Wildfox
Towie star Chloe Sims looks casual and cool wearing Wildfox Couture from Spoiled Brat
They TOWIE cast have been busy filming for season 20, which debuts tomorrow night – excited much???
So we really cant blame the ITVBe cast’s Chloe Sims, Dan Edgar and Diags for letting off some steam as they larked around in their local Essex Park today.
The 34-year-old blonde bombshell couldn’t wipe the smile off her face as she enjoyed a playful take on her usual outdoors exercise session with her towie pals.
Chloe was certainly looking stylish and was dressed for comfort for the energetic day out in our Wildfox baggy zip-up hoodie, with the Stay High graphic on the back. The TOWIE star, who joined in season 2 in 2011, teamed the look with a matching pair of Wild Fox skin-tight leggings and trainers.
Despite her low-key ensemble, she opted for maximum glamour when it came to her beauty look in the form of heavily bronzed cheekbones and a layer of false lashes.
The wildfox set worn by Chloe is available at Spoiled Brat – the hoodie and pants come in the deliciously soft wildfox fabric that we LOVE about the brand, and both pieces are from their new season “Sun Kissed” collection. Wildfox has a huge celebrity following and Chloe is the latest to get in on the Wild Fox action 🙂 And Chloe has become quite the “brat” recently – last week she was spotted in our Tallulahs Threads denim jacket and our Happiness Brand cross body bag.
Shop both here in our official WILDFOX STORE
BLOW Hair Salons’ Roisin has guest blogged for US!
We were approached by our now favourite hair salon, BLOW to supply clothes for a photo shoot they were doing for their new Party Hair brand & we immediately jumped at the chance!
If you havent heard of BLOW – then you need to look it up … like NOW! Its the most awesome hair salon in Glasgow which basically invented GLITTER ROOTS – remember them? BLOW is not just a hair salon – its a lifestyle! You go in and get served milkshakes, popcorn and sweeties & you can get your hair coloured literally any colour under the sun! It has a HUGE floral peace sign on the wall too! Basically looks like our dreams!
And when BLOWs’ Roisin offered to guest blog for us – again we jumped at the opportunity.
Roisin AKA “Fashion Mermaid” its over to you…..
When Spoiled Brat recently let us raid their candy shop of a clothing warehouse to style our upcoming hair product brand Party Hair (@partyhairuk) we were uncontainable with excitement! The look we wanted was to draw inspiration from playful and quirky Japanese street style with nods to purikura sticker booths and a sugary sweet colour palette to complement our branding.
Spoiled Brat allowed me do a guest blog to rave about our favourite pieces and stylist picks used so you too shop the cutest looks from the site SS17.
First up is this naughty yet oh so nice Local Heroes number. A young brand who have went from small indie label to cult clothing status in two years with a brand philosophy that focuses on having lots of fun in life and making dreams come true (one we can get behind!). With pastels finally back in for SS17 this cheeky little number is one to grab from the Spoiled Brat website before it’s gone for good. Style it up over beach wear or rock the look as a statement piece with jeans and converse.
The Iron Fist My Little Pony shirt is one of the staple pieces in my own wardrobe and it has defiantly been a talking point ever since. Being born in the 1980s I was a massive fan of the series I had everything from a lunch box to the figurines. The fabric is also beautiful and for lazy gals like me easy to care for! This oversized shirt goes perfect under dungarees and with jeans. For a cute festival look team with cute boots and shorts for look that is going to rack up the compliments. Spoiled Brat also have an amazing beach bag of this if you can’t get enough of MLP!
Rounding up another cute pony themed look is the cat suit from Alice Vandy. Alice Vandy’s collection merges together super cute nostalgia and streetwear. We styled our model with space buns whilst rocking this playsuit for an adorable festival look that was out of this world. Spoiled Brat also stock the dress version of this if you feel like showing off your pins! Yeahaa!
Next up a sure hit for the summer was this beautiful white mesh dress from Local Heroes. The super light material is perfect for layering up over a bikini for lazy days eating ice cream by the pool or getting rolled up for a beach bag. The emoji like patches on this one are ridiculously cute especially the peach and the self-love mantra’s!
Big love to the S.B team for sorting out with clothes for the shoot and you can view the shoot and soon by following us at @partyhairuk!
No matter wherever you’re headed in the summer Spoiled Brat have your back for the cutest hand-picked essentials around!
Jessica Biel wows in Lavish Alice
Lavish Alice gets the A-List seal of Approval
Lavish Alice is gathering plenty of celebrity fans, and this now even includes model and actress Jessica Biel, who wore this white knot front blouse at a recent “Just Add Magic” screening at her restaurant in West Hollywood.
This quirky white shirt has been given a Lavish Alice makeover and has clearly caught the attention of Jessica Biel. Discover the directional lines of Lavish Alices’ innovative design, blending classic sartorial details with a distinctive twist front. Inspired by Japanese furoshiki knotting, the contoured waist features ruched interlocking panels to define and enhance your shape. A neat point collar and button front complete the design, complemented by elongated buttoned cuffs. You can wear this with anything from a smart midi dress, to some ragged priest denims.
Lavish Alice behind the Scenes
Is Lavish Alice on your fashion radar?
Designers Lee Bloor and Matthew Newton are the faces behind British label of the moment, Lavish Alice.
With Celebrity Clientele like Gigi Hadid, Emma Roberts, Jessica Biel, Eva Longoria, Kendall and Kylie Jenner, and Victoria Justice this brand has become a cult brand in its own right. Stocked at Spoiled Brat since its creation way back in 2011, Lavish Alice has since evolved into a premium collection which is lusted after by fashion editors and bloggers alike.
After meeting at Uni, Creative & Marketing Director Lee Bloor and Retail & Operations Director Matthew Lucian founded Lavish Alice upon graduation, marking the beginning of a pioneering 10-year-working relationship. In that time, the dynamic duo – who live and breathe their label – have created a trail- blazing brand that is renowned in the fashion-sphere for establishing trends and setting the bar for premium, innovative and original fashion.
We have spoken with the designers and asked them some questions about the brand, to get to know it better & thought we would share these with you 🙂
What made you launch a clothing line?
“After working in fashion PR, we noticed a gap in the market for an affordable luxury fashion brand. We Levered our own experience and advice, and masterminded Lavish Alice to bridge the gap between high street and high end“
How would you describe your brand?
“A mixture of minimalism and extravagance, featuring directional design with forward thinking lines. It’s both affordable and luxurious, while cleverly blending urban cool with an elegant feminine edge. You shop at Lavish Alice for something different and unique“
Why do you think it became such a hit with celebs?
“When A-listers are not wearing designer labels, they often mix it up and opt for cool, luxe quality, affordable luxury boutique brands like Lavish Alice for a completely unique and fresh look. We have built relationships with stylish stars who organically champion the brand, and often wear Lavish Alice pieces to sit front row at fashion week and on the red carpet“
Where do you get inspiration from?
“We draw inspiration from architecture, sculpture, interiors and the runway; driven by street style, a British sensibility and love of the new. At the heart of everything we do is the product. Bold design, intricate cuts, sensory cloth, a Lavish Alice twist; our garments are our obsession“
What trends are you excited about for spring?
“Shoulders will remain a focus, while cuffs and collars will be remixed and redeployed with a directional, feminine edge. As for accessories we feel, jewelry will be geometric and bold, complemented by new season slipper mules, ankle boots and skate shoes with knots and oversize fringing“
What should every woman have in her closet?
“Every woman should own a signature Lavish Alice cape blazer in her closet. It’s suitable for glamorous event style, dressed up with heels and accessories, or team with flats and jeans for more pared back, casual duties“
And we have the pleasure of introducing the new Lavish Alice SS17 range
Daydream Nation LA – the new kid on the block
Ladies, please let us introduce Daydream Nation – your new favourite label
This super fun brand from LA LA Land, DayDream Nation has just arrived in the UK at Spoiled Brat.
According to the designers they “dance in our undies and wear their hearts on their sleeve“
So who are they? Well Daydream Nation is a Los Angeles based brand, which is a collective team of dreamers, designers and artists who love to create soft, beautiful and feminine intimates & clothing. Their products are produced from vintage fabrics and are mostly ethically manufactured in Los Angeles, California. They are a small and passionate business, nothing is mass produced and you can be assured that your product is ethically made with love.
The brand launched last year in 2016 with their lingerie, and they pride ourselves themselves in their soft colour palette and extra stretchy, soft, slinky fits. Daydream Nation is a love letter to Los Angeles. Follow along with them for inspiration, poetry, lovely undies!
The new Valentines range has just dropped and its beautiful – the fabrics used are super soft and luxurious, great for lounging and feeling loved. Very wildfox, a fellow LA label, Day Dream Nation is a label to watch. The range is a full collection of intimates – like pyjamas, the short onesie is to die for, oversized sweaters and roll neck tops.
“The breezes at dawn have secrets to tell you, don’t go back to sleep.”
Skinnydip London is your go to Accessories Brand
Skinnydip London have single handedly reinvented womens accessories.
“Fun, youthful and a little cheeky” – James Gold (Skinnydip Founder)
Skinnydip London burst onto the fashion scene in 2011, and has grown into a worldwide lust after brand which has been snapped up by fashionistas like Miley Cyrus and Kylie Jenner! With Quirky iPhone case, shaped like prawn cocktail crisps, covered in glitter or printed with unicorns, as well as clutch bags with slogans like Liquid Sarcasm is what catapulted Skinnydip London to the very forefront of the accessory market.
We at Spoiled Brat have been a proud stockist (and even bigger fan) since 2011. We were captivated by the quirky, girly designs – and wondered “where have you been all our life” as soon as we cast eyes on the brand!
The brand’s secret to success?
Always being innovative, keeping tabs on emerging trends and re-working them with some skinnydip magic!
After finishing his degree in law, the then 25-year-old James Gold opted to change paths and pursue a career in the fashion industry. A decision that is a family tradition, as Gold and his brother, Skinnydip co-founder Richard, are already the 3rd generation of the family to be working in fashion.
So along with Lewis Blitz, they are the founding trio, who are represented by Skinnydip’s logo; a triangle.
They run the company together to this day, in a fun and joyful manner.
James has answered some questions, allowing us to get to know the brand a little better!
What led you to launch Skinnydip London?
“Following Apple’s release of the original iPhone, my brother Richard Gold, best friend Lewis Blitz and I couldn’t understand why the only cases available on the market were either black, white or grey. We believed that a fashion conscious female would want a case for her phone that appealed to her sense of style and before us, nobody was offering this. We saw a real gap in the market in making tech fashionable and selling to high street retailers. This saw the beginning of Skinnydip London in 2011 as a way of offering something different to accessorise your iPhone“
What is your relationship with the other co-founders, Richard Gold and Lewis Blitz? And what inspired you to found Skinnydip together?
“I always look forward to going in on Monday morning because I work with my two closest friends. As partners not only do we enjoy working with each other but we also all bring something different to the table – Lewis is the most creative and a brilliant problem solver and Richard heads up all our retail concessions. My love for making sales meant that it was only natural that I look after this side along with exploring new business ventures“
How did the name come about?
“The idea was to create a lifestyle brand that stood for being fun, different and a little cheeky, all of which I think the name Skinnydip reflects. Also, being very young when we first set up and not wanting to take business so seriously, we also liked how the name was a little risqué and went against what a traditional name for a company would be“
Humour and sarcasm seem to be a big part of the brand and its designs. How important is humour to you?
“It reflects who our team is as individuals which is then reflected back into the brand. Skinnydip is a fun and humorous brand and on the corporate side, our office is a fun and humorous place so each compliments one another. For me personally, I love working in an informal, fun atmosphere where everyone can express their opinion and be creative. I feel this atmosphere is then manifested in not only the products but the tone and voice of the brand across all channels“
Skinnydip’s designs are very Instagram friendly and you even use emoji motifs as a pattern on your products. Was that done on purpose?
“With our target customer hugely active on Instagram, it was key for us to use this platform to relate and engage with her. Therefore, some of our designs reflect the online social world, and we place huge importance on our social media presence“
You collaborate with a lot of young British designers. Why did you decide to do that?
“It was very important for Skinnydip to have a meaningful brand ethos which is that it’s a proud supporter of young British talent. We chose this as our ethos having graduated from university at a time when opportunities for young people were so scarce. We also feel that an ethos is meaningless unless you actively do something about it, which is why we are always looking at not only young designers, but artists, photographers, DJ’s and musicians to partner up with and work together“
How has the company grown since its launch?
“It’s been a really exciting journey. Originally we were wholesaling our ranges into high street fashion retailers, but since launching in Topshop in 2013, we have become predominately retail-based with over 100 concessions selling in over 60 countries alongside our website. We have also opened stores in Fouberts Place, just off Carnaby Street and Neal Street in Seven Dials, with plans for international expansion in 2016. Alongside our concessions with Topshop, we also sell into other leading global retailers.
We’ve grown from the three of us, who founded Skinnydip and used to do everything, to a fantastic team of over 50 people with offices in the UK, US and China. Having started with iPhone cases and headphones we are ever expanding and now producing over 350 styles per season across a wide range of fashion accessories including bags, purses, backpacks and travel accessories“
Have a look now at our collection of skinny dip accessories online
Whats your favourite?
Wildfox new SS17 Collection is Spreading Some Sunshine
Wildfox ushers in the warm weather season with the launch of its brand spanking new Sun Kissed spring 2017 collection. The accompanying lookbook, ‘Sun-Kissed’, follows models Robin Marjolein and Victoria Germyn, on an 80’s inspired getaway complete with their Wildfox wardrobe. Featuring all the brand’s signature baggy beach sweaters (including cashmere blends) as well as graphic t-shirts and flowy trousers, these looks are perfect for a sunny holiday.
The good news is, we have just received our 1st delivery of the new range – we cant promise the sunshine, but we can promise the wildfox goodies!
The new range is a retro glam inspired collection, featuring all our fav styles from wildfox and the quirky slogans and graphics that we love so much about them. We have said it before about Wildfox – and we will say it again, its one of those brands which is timeless and seems to get better every season! There seems to be a slogan, or a graphic which everyone can relate to. A fashion brand literally made for us!
Best friends Kimberly Gordon and Emily Faulstich cofounded Wildfox in 2007, as they were inspired by their shared love for vintage tees and whimsical, feminine styles. These two qualities remain a key part of the brand ethos today. And the brand has grown ever since: while it started as small run of cheeky graphic Wildfox tees and loungewear, the label has expanded into equally playful and lighthearted ready – to – wear apparel and accessories as well. The quality of the product is second to none, infact we discussed this in a recent blog post.
We live in wildfox – literally! So very excited with our new delivery.
What are your favourite pieces from the new collection?
Here’s a link to the new wildfox ss17 collection online now >>