Wildfox – Simply The Best
Wildfox : The Worlds Best Brand
Wildfox, you ROCK!
Ok its a bold statement to make, but in our opinion Wildfox is the worlds best brand & in this post we will explore the reasons behind this decision!
Wildfox is a brand which we fell in love with way back in 2007 when it was a little known brand known as Whitehorse Couture. We contacted them immediately & began stocking the brand. We were the 1st UK retailer to stock the brand & infact one of the 1st worldwide stockist also (claim to fame, much?!)
We often find the fashion world quite drab, with everyone churning out the same designs and styles. We dont want to look like everybody else though – we want to have our own identity and stand out. We also dont want to waste money on buying cheap clothes, which washed once completely loose their shape and colour.
Wildfox jumped out to us with its bright and fearless designs and styles. The graphics were right up our street and the slogans personified our thoughts and aspirations. This brand was literally made for us. A total match made in fashion heaven!
Wildfox since 2007 is a much bigger and better brand – roll on 10 years and the brand now has a cult fashion status all over the world. Its stocked in countries like Australia, Dubai and many more.
But it still hasnt lost that unique style and quirkiness which we fell in love with initially.
So why do we feel it is the worlds best brand?
Well its wildfox, so it is! But to elaborate here is our musings ……
Everyone knows a wildfox design dont they? They are copied now by hundreds of other brands, but none of them can compare to the a fun wildfox tshirt.
With slogans like “in memory of when i last slept in” and “laughing is my cardio” its easy to see the appeal of this retro inspired, light humoured brand. The feel good slogans make you feel happy as well as others.
The graphics too are always bang on trend, featuring unicorns and teddy bears; things that every girls loves.
Wildfox Celebrity Fans
Ok so we dont want to look like everyone else. However when the coolest celebrities and sassiest bloggers are wearing this brand, and have been for the past 10 years ; then you know your in good company.
Vanessa Hudgens is a HUGE fan as is Alessandra Ambroiso.
And wildfox have even collaborated with the hottest in demand bloggers, on their newest SS17 collection – Sun Kissed.
Wildfox is Not Mass Produced
We have touched on this in a previous blog post. This is something we feel is so important these days. As much as we all love Primark, have you ever brought a top from their that you love … then passed about 10 other people in 1 day wearing that exact top? Yea it sucks doesnt it! You wont get that with Wildfox, because every item is produced in limited quantities, adding that air of exclusivity about it ; or in other words making it extra special 🙂
Wildfox is ethically produced & is high quality.
When you buy expensive styles, from high end brands you are not only buying this thing, this necklace, perfume, T shirt, lipstick or what have you, you are also helping that brand stay afloat, to give you those great campaigns(and arent wildfox’s campaigns AWESOME) beautiful models, talented, expensive designers, runway shows, and superb quality that doesn’t fade. It is always important to remember why things cost money and why things don’t and to remember you are paying for much more than just your item, you are buying and supporting a lifestyle. It’s really nice, when you think about it!
Its important to be aware of what a company has to sacrifice to keep their prices so low, including low pay for their employees, bad fabrics (in many ways), cheap factories, and the stealing of other people’s creativity and hard work. If you haven’t got the money for designer please consider looking for local brands (look at Ragged Priest for example) or vintage, if you regularly shop somewhere cheap check out it’s history and make sure you aren’t supporting something you don’t believe in! All Wildfox is produced and designed in LA!
The Wildfox Campaigns
These really speak for themselves. We so look forward to every season, seeing the new lookbooks and phot shoots. Being a model for Wildfox must be the most fun thing to do in the world. The shoots feature things like slumber parties, food fights and every exotic trips to places like Italy.
So there you go – our opinion on Wildfox
To summaries ….. Life is better when your wearing Wildfox 🙂
PS …. Do check out of legendary online wildfox SALE
“The contemporary women’s line designed in sunny L.A. has embodied the effortless yet edgy ethos of California, since it was launched in 2007. From our signature cozy sweaters to our best-selling sunglasses, Wildfox is the ultimate line for the stylish set” – Wildfox
Girls we give you MINGA LONDON – your welcome!
Minga London’s motto …. “Life is too short to wear boring clothes“
Where do we sign up?
Well we are pleased to introduce this quirky British label to our store Spoiled Brat – where we totally agree life is WAY too short to wear boring clothes – so much so that NONE of our clothes are BORING!
So who are MINGA Clothing – well they are a London-based fashion brand which creates new wave fashion which is both edgy and weird. We asked the designers of the brand to describe their brand in one word and they have said :
“LOVE, STYLE, INSPIRATION!“
Oh, wait, that’s three words…but who cares?!
One thing the designers are very clear about is that they draw inspiration from absolutely everything! And we mean EVERYTHING – from hipsters to punks, from fashion bloggers to girls next door, from goths to emos, from the secret runways in Soho to the dull businesswoman who turns into a fashion icon during her lunchtime!
We have followed this brand for some time now, immediately drawn to their bright colours and quirky 90s inspired aesthetic. So you can imagine we JUMPED at the chance to be able to stock the brand. We think it fits into our website JUST perfectly – sitting well alongside our brands like skinnydip, tatty devine and wildfox.
So who are they? Well its owned by a boyfriend & girlfriend creative duo – which all started when they decided to move to London without having the faintest idea of what their future would hold. Once they arrived in London, they started looking for any sort of job which would allow them to pay for their shabby little room and ended up working at a vegan restaurant. They were always struggling to pay our bills and that gig was always supposed to be a temporary thing anyway, so they started looking for alternatives.
They have both always been into fashion, running blogs and selling stuff online as well as arts and photography, so they decided to take the best of both worlds by giving the street markets a try! They bought a couple of t-shirts, drew up some cool prints, then dyed the whole thing in their bathtub their home and off they went to Camden Lock Market with our 10-20 items – they didn’t even have a clothes rack or a store banner, but at the end of the day they had sold them all.
Soon enough, they were building up a community of people who followed us to every market they went to, but they didn’t have enough time to go to markets every day, so they took some phone pictures of the products and uploaded them onto eBay. They all sold in a few minutes…… they then left their jobs the next day and started dedicating every single moment to dreaming, creating, planning and producing.
So there you have it! The story of Minga London is one of hard work, passion and dedication. They know they still have a long way to go, but they can tell you this much: it’s going to be a heck of a ride!
We are sharing some MINGA’S new lookbook images – which we know your gonna LOVE & you can shop the new range online here at spoiled brat in our MINGA London online SHOP
Lavish Alice behind the Scenes
Is Lavish Alice on your fashion radar?
Designers Lee Bloor and Matthew Newton are the faces behind British label of the moment, Lavish Alice.
With Celebrity Clientele like Gigi Hadid, Emma Roberts, Jessica Biel, Eva Longoria, Kendall and Kylie Jenner, and Victoria Justice this brand has become a cult brand in its own right. Stocked at Spoiled Brat since its creation way back in 2011, Lavish Alice has since evolved into a premium collection which is lusted after by fashion editors and bloggers alike.
After meeting at Uni, Creative & Marketing Director Lee Bloor and Retail & Operations Director Matthew Lucian founded Lavish Alice upon graduation, marking the beginning of a pioneering 10-year-working relationship. In that time, the dynamic duo – who live and breathe their label – have created a trail- blazing brand that is renowned in the fashion-sphere for establishing trends and setting the bar for premium, innovative and original fashion.
We have spoken with the designers and asked them some questions about the brand, to get to know it better & thought we would share these with you 🙂
What made you launch a clothing line?
“After working in fashion PR, we noticed a gap in the market for an affordable luxury fashion brand. We Levered our own experience and advice, and masterminded Lavish Alice to bridge the gap between high street and high end“
How would you describe your brand?
“A mixture of minimalism and extravagance, featuring directional design with forward thinking lines. It’s both affordable and luxurious, while cleverly blending urban cool with an elegant feminine edge. You shop at Lavish Alice for something different and unique“
Why do you think it became such a hit with celebs?
“When A-listers are not wearing designer labels, they often mix it up and opt for cool, luxe quality, affordable luxury boutique brands like Lavish Alice for a completely unique and fresh look. We have built relationships with stylish stars who organically champion the brand, and often wear Lavish Alice pieces to sit front row at fashion week and on the red carpet“
Where do you get inspiration from?
“We draw inspiration from architecture, sculpture, interiors and the runway; driven by street style, a British sensibility and love of the new. At the heart of everything we do is the product. Bold design, intricate cuts, sensory cloth, a Lavish Alice twist; our garments are our obsession“
What trends are you excited about for spring?
“Shoulders will remain a focus, while cuffs and collars will be remixed and redeployed with a directional, feminine edge. As for accessories we feel, jewelry will be geometric and bold, complemented by new season slipper mules, ankle boots and skate shoes with knots and oversize fringing“
What should every woman have in her closet?
“Every woman should own a signature Lavish Alice cape blazer in her closet. It’s suitable for glamorous event style, dressed up with heels and accessories, or team with flats and jeans for more pared back, casual duties“
And we have the pleasure of introducing the new Lavish Alice SS17 range
Daydream Nation LA – the new kid on the block
Ladies, please let us introduce Daydream Nation – your new favourite label
This super fun brand from LA LA Land, DayDream Nation has just arrived in the UK at Spoiled Brat.
According to the designers they “dance in our undies and wear their hearts on their sleeve“
So who are they? Well Daydream Nation is a Los Angeles based brand, which is a collective team of dreamers, designers and artists who love to create soft, beautiful and feminine intimates & clothing. Their products are produced from vintage fabrics and are mostly ethically manufactured in Los Angeles, California. They are a small and passionate business, nothing is mass produced and you can be assured that your product is ethically made with love.
The brand launched last year in 2016 with their lingerie, and they pride ourselves themselves in their soft colour palette and extra stretchy, soft, slinky fits. Daydream Nation is a love letter to Los Angeles. Follow along with them for inspiration, poetry, lovely undies!
The new Valentines range has just dropped and its beautiful – the fabrics used are super soft and luxurious, great for lounging and feeling loved. Very wildfox, a fellow LA label, Day Dream Nation is a label to watch. The range is a full collection of intimates – like pyjamas, the short onesie is to die for, oversized sweaters and roll neck tops.
“The breezes at dawn have secrets to tell you, don’t go back to sleep.”
Skinnydip London is your go to Accessories Brand
Skinnydip London have single handedly reinvented womens accessories.
“Fun, youthful and a little cheeky” – James Gold (Skinnydip Founder)
Skinnydip London burst onto the fashion scene in 2011, and has grown into a worldwide lust after brand which has been snapped up by fashionistas like Miley Cyrus and Kylie Jenner! With Quirky iPhone case, shaped like prawn cocktail crisps, covered in glitter or printed with unicorns, as well as clutch bags with slogans like Liquid Sarcasm is what catapulted Skinnydip London to the very forefront of the accessory market.
We at Spoiled Brat have been a proud stockist (and even bigger fan) since 2011. We were captivated by the quirky, girly designs – and wondered “where have you been all our life” as soon as we cast eyes on the brand!
The brand’s secret to success?
Always being innovative, keeping tabs on emerging trends and re-working them with some skinnydip magic!
After finishing his degree in law, the then 25-year-old James Gold opted to change paths and pursue a career in the fashion industry. A decision that is a family tradition, as Gold and his brother, Skinnydip co-founder Richard, are already the 3rd generation of the family to be working in fashion.
So along with Lewis Blitz, they are the founding trio, who are represented by Skinnydip’s logo; a triangle.
They run the company together to this day, in a fun and joyful manner.
James has answered some questions, allowing us to get to know the brand a little better!
What led you to launch Skinnydip London?
“Following Apple’s release of the original iPhone, my brother Richard Gold, best friend Lewis Blitz and I couldn’t understand why the only cases available on the market were either black, white or grey. We believed that a fashion conscious female would want a case for her phone that appealed to her sense of style and before us, nobody was offering this. We saw a real gap in the market in making tech fashionable and selling to high street retailers. This saw the beginning of Skinnydip London in 2011 as a way of offering something different to accessorise your iPhone“
What is your relationship with the other co-founders, Richard Gold and Lewis Blitz? And what inspired you to found Skinnydip together?
“I always look forward to going in on Monday morning because I work with my two closest friends. As partners not only do we enjoy working with each other but we also all bring something different to the table – Lewis is the most creative and a brilliant problem solver and Richard heads up all our retail concessions. My love for making sales meant that it was only natural that I look after this side along with exploring new business ventures“
How did the name come about?
“The idea was to create a lifestyle brand that stood for being fun, different and a little cheeky, all of which I think the name Skinnydip reflects. Also, being very young when we first set up and not wanting to take business so seriously, we also liked how the name was a little risqué and went against what a traditional name for a company would be“
Humour and sarcasm seem to be a big part of the brand and its designs. How important is humour to you?
“It reflects who our team is as individuals which is then reflected back into the brand. Skinnydip is a fun and humorous brand and on the corporate side, our office is a fun and humorous place so each compliments one another. For me personally, I love working in an informal, fun atmosphere where everyone can express their opinion and be creative. I feel this atmosphere is then manifested in not only the products but the tone and voice of the brand across all channels“
Skinnydip’s designs are very Instagram friendly and you even use emoji motifs as a pattern on your products. Was that done on purpose?
“With our target customer hugely active on Instagram, it was key for us to use this platform to relate and engage with her. Therefore, some of our designs reflect the online social world, and we place huge importance on our social media presence“
You collaborate with a lot of young British designers. Why did you decide to do that?
“It was very important for Skinnydip to have a meaningful brand ethos which is that it’s a proud supporter of young British talent. We chose this as our ethos having graduated from university at a time when opportunities for young people were so scarce. We also feel that an ethos is meaningless unless you actively do something about it, which is why we are always looking at not only young designers, but artists, photographers, DJ’s and musicians to partner up with and work together“
How has the company grown since its launch?
“It’s been a really exciting journey. Originally we were wholesaling our ranges into high street fashion retailers, but since launching in Topshop in 2013, we have become predominately retail-based with over 100 concessions selling in over 60 countries alongside our website. We have also opened stores in Fouberts Place, just off Carnaby Street and Neal Street in Seven Dials, with plans for international expansion in 2016. Alongside our concessions with Topshop, we also sell into other leading global retailers.
We’ve grown from the three of us, who founded Skinnydip and used to do everything, to a fantastic team of over 50 people with offices in the UK, US and China. Having started with iPhone cases and headphones we are ever expanding and now producing over 350 styles per season across a wide range of fashion accessories including bags, purses, backpacks and travel accessories“
Have a look now at our collection of skinny dip accessories online
Whats your favourite?
Wildfox new SS17 Collection is Spreading Some Sunshine
Wildfox ushers in the warm weather season with the launch of its brand spanking new Sun Kissed spring 2017 collection. The accompanying lookbook, ‘Sun-Kissed’, follows models Robin Marjolein and Victoria Germyn, on an 80’s inspired getaway complete with their Wildfox wardrobe. Featuring all the brand’s signature baggy beach sweaters (including cashmere blends) as well as graphic t-shirts and flowy trousers, these looks are perfect for a sunny holiday.
The good news is, we have just received our 1st delivery of the new range – we cant promise the sunshine, but we can promise the wildfox goodies!
The new range is a retro glam inspired collection, featuring all our fav styles from wildfox and the quirky slogans and graphics that we love so much about them. We have said it before about Wildfox – and we will say it again, its one of those brands which is timeless and seems to get better every season! There seems to be a slogan, or a graphic which everyone can relate to. A fashion brand literally made for us!
Best friends Kimberly Gordon and Emily Faulstich cofounded Wildfox in 2007, as they were inspired by their shared love for vintage tees and whimsical, feminine styles. These two qualities remain a key part of the brand ethos today. And the brand has grown ever since: while it started as small run of cheeky graphic Wildfox tees and loungewear, the label has expanded into equally playful and lighthearted ready – to – wear apparel and accessories as well. The quality of the product is second to none, infact we discussed this in a recent blog post.
We live in wildfox – literally! So very excited with our new delivery.
What are your favourite pieces from the new collection?
Here’s a link to the new wildfox ss17 collection online now >>
Our WILDFOX Love Affair!
Once upon a time in 2007, we fell in love with a WILDFOX
We call it Fate
Way back in 2007, when Spoiled Brat was 2 years old, we were surfing the internet and stumbled across some quirky sweaters by a little known brand called – WHITEHORSE COUTURE. Instantly it was love & so our 9 year love affair consumed.
Since then, Whitehorse, has become the cult worldwide phenomenon brand Wildfox which is lusted after by the a-list of celebrities and bloggers alike.
For those of you who dont know this brand (first of all, where have you been?!) … but really this is a vintage-inspired women’s fashion brand based in LA LA Land. It was co-created by two childhood BFF’s, who were inspired by their mutual love for vintage t-shirts and their friendship.
Today, the brand continues with this ethos, under the Creative Direction of founding partner Kimberley Gordon.
We have yet to meet anyone who doesnt like this quirky brand – to be honest, we really don’t understand how people cannot like Wildfox?! There is really nothing not to like about them – their lookbooks rock, we spend hours lusting over them. They are super inspiring, super fun and girly and literally made for us. They talk to us – they read our dreams!
Our reasons for LOVING Wildfox :
Their t-shirts always relate to our life and are funny with guarantees to make you happy 🙂
Yeah ….. this is awkward
You can wear them to literally ANY event – even a wedding (and we have!)
Wildfox has a t-shirt for that. They have a crazy imagination. Whether you’re getting married, hungover, or love camping etc, they have something that you can instantly relate to. A top that’ll cheer you up every time you wear it! Worth it.
If you’re a sucker for nostalgia (like us!) then Wildfox reads your mind – they are psychic honestly!! The whole line is based off intangible things: friendship, good times, and good memories. We live for so many of their sayings.
Quality – Their fabrics are softer than anything you’ll ever touch.
Have you ever felt their beach jumpers? Just WOW!
Yes, we agree that their product is on the pricey side. But you will have no regrets here for the quality and comfort. Everything is made in the US from the most comfy blends & its all ethical fashion – check out our previous blog.
You pay for a product that will become a staple in your wardrobe faster than you’d ever believe.
Something you’ll want to LIVE in as soon as you put it on.
To sum it all up – Wildfox is more than a brand, it’s a lifestyle.
The slogans, words, and dreams that are us.
That is why we heart Wildfox.
You can wear wildfox clothing and make whatever statement you want!
Do you own any wildfox? if so we want to hear about it below xxxx
Get to know Tallulahs Threads ……
Tallulahs Threads – Interview
First off let us introduce this cool British label to you! Tallulah’s Threads, is an Independent brand which specialises in Alternative Clothing and Accessories for today’s Fashion loving gals. They sell hand made or hand finished garments, designed and made in their UK studio and they aim to be your go to choice for glittery, fun and kitsch clothing with a special touch that will get you noticed!
Founded by Fashion Designer Danni in 2014, the brand continues to grow from strength to strength producing versatile and wearable clothing. The small team have recently launched their 8th collection for winter 16 in which they take classic cuts and mix them with fun kawaii inspired motifs and patterns. We grabbed 5 minutes with designer and founded Danielle & wanted to share with you – so you can get to know the brand better too.
When did you get into fashion?
“I studied Fashion at Uni and graduated in 2011 but have always loved fashion and clothing. A few years ago my Mum dug out some old drawings of mine when I was a kid and it was a full catalogue of clothing with sizing and colour options, so it’s clearly always been an interest of mine. I worked for a few other designers as a pattern cutter after graduating and started Tallulah’s Threads as a Vintage brand in my spare time. After about a year I started designing a few pieces myself and before long I found that the brand was growing too quick for me to focus any time on anything else, so a year and a half ago I left my job and here we are.”
Could you describe the role that you play in the company?
“Currently I get stuck in with everything. We’re still a very small team so we all pitch in where needed. I design the collections each season and my daily routine includes sewing orders and just general management of the business”
Where does most of your inspiration come from?
“I would say it comes from a mix of my personal style and trends I see emerging on the street. I love anything glittery so I often try to incorporate that into my designs as much as possible”
Top memorable moments together or turning points in your line?
“This year has been great as we went to our first trade show at LondonEdge in February and returned in September. It’s so nice to see buyers and bloggers looking through our collection and generally loving it”
What are your favourite pieces from each collection?
“I really love the glitter motif dresses each season as I think they are stand out pieces. They can easily be dressed up or down, in cute motifs that will catch people’s eye. This season my absolute fave is our Silver Bomber jacket!”
Describe your personal style?
“My style is very similar to the brand, I feel that if it’s something I would love to wear then other people will too. You will always see me in a dress!”
Where do you see your brand in the future?
“I would be really happy if Tallulah’s Threads was a brand that gals could rely on to find something to wear that made them feel confident. My aim is to grow internationally as well as in the UK and build a good network of loyal customers who shop with us regularly”
Wildfox Halloween has arrived at Spoiled Brat
Halloween, Wildfox STYLE!
Too early to get excited about Halloween? NO!! Never!!! And when its Halloween by WILDFOX then there’s even more reason to get excited!
We have compiled an exciting new halloween section for you – with lots of goodies (please check out our noise maker!!) and our new in wildfox halloween stock is getting us totally excited about fright night!
Keep it creepy (and stylish) with our new range of graphic printed hoodies , bodies and t-shirts from our fav LA label, Wildfox. The trick and treat has been put into Halloween, with this new range of fabulous t-shirts, sweaters and hoodies inspired by our favourite spooky holiday. The range is always snapped up by the celebs – Vanessa Hudgens is always snapped wearing one of the WF Halloween tees and we are sure 2016 will be no different!
With quirky hoodies – check the unicorn hoodie with an actual unicorn horn!! Our unicorn dreams have ALL come true! and tributes to our favourite halloween icon : Miss Wednesday Adams and a fun kitty bodysuit (we can see Katy Perry snapping this up!) This new range is HOT property so its time to stock up girlies. Wildfox is one of our favourite brands – straight from La La Land, this brand make the most softest range of printed tees, sweaters and more. They are famous for their slogans, cool graphics and girly prints, which are loved by all who wear them. At spoiled brat we were the 1st stockist of the brand in the UK + have the largest range online in the UK at the best prices (we even offer a price match guarantee, so if you see it cheaper elsewhere let us know and we will match it + 10%)
We also have a range of Chaser Brand Halloween goodies – more cool sweaters and tees if you dont fancy dressing up this season.
Enter code WFHALOWEEN for ax exclusive Wildfox Halloween Discount of 10%
Planet Vandy has landed at Spoiled Brat HQ!
We have been avid followers of designer Alice Vandy and her quirky “Planet Vandy” label since its launch a couple of years ago. We were immediately attracted to her wacky designs and quirky stand out prints.
Alice who graduated from Art School in 2008, got her first big break after working on designs for the Clothes Show in Birmingham. She said:
“I always knew what I wanted to do but I didn’t expect to do it so quickly. It kind of happened by accident. When I graduated I just fell into doing my own brand – it was all sooner than I had planned.
I signed up to an online portfolio site and managed to get contact details for stylist Alexis Knox.
She got back to me and asked if I would be interested in providing some clothes for the opening scene of the Clothes Show in Birmingham.”
This was literally her break came when Alexis, who has worked with Little Mix, asked Alice to provide some clothes for the opening scene of the Clothes Show in Birmingham and after being spotted at the show by several celebrities Alice was inundated with commissions – including a £300 playsuit made from a unique Amazonian print.
She also designed items to be used on X Factor and Britain’s Next Top Model and got to meet Jessie J in London.
“I went to a fitting for her” she said. “I worked solidly on her outfit for about five days – there were so many different pattern pieces. ‘I flew up to London from Cornwall in the end. She’s so nice though – so down to earth”
Despite her success however, Alice doesn’t get starstruck. she says:
“When people like Jessie J wear my clothes, all my friends go crazy, but it just becomes part of the job“
And now Alice is collaborating with My Little Pony, which celebrated their 30th birthday, and Hello Kitty. Her designs include a fabulous range of dresses, leggings and catsuits – garments which you can take from day to night with ease. Its colourful, bright and totally unique and we LOVE it. The brand fuses fairy-tale fantasy with youthful streetwear, Planet Vandy is boosted by an ever-growing legion of fans and we are honoured and very excited to introduce it to you guys!
Sign up too for our mailing list for exclusive access to our Alice Vandy x Planet Vandy Sale and Discounts.