Halloween is a month away – can you believe it?
So its time to get your thinking cap on & decide what your plans are. What to wear? Do you dress up? Do you go to a party? Hold a party? Lots to think about – so we have written a handy guide for you to help you along your way.
We have been spending hours – and I mean HOURS on the handy internet looking up inventive costumes for the big day. So far, we can’t decide if we’ll make a statement and show off our political views with a standout feminist costume, or we’ll let our zodiac sign dictate this year’s outfit — the options are literally endless.
With so many options, it can be hard to pick just one, I guess you could always go to several parties and change each time?
But to help us choose it would surely be handy to know what Halloween costumes are popular this year. Fashion search platform Lyst has teamed up with one of our favourite social sites ; Pinterest to bring us the most-searched-for costumes of 2017.
The two companies have combined and crunched their data to predict what everyone will be wearing this Halloween…… dun dun dun……
1. Pennywise from It
The bloodthirsty clown only re-emerged from the sewers of Maine and into cinemas earlier this month, but Pinterest saves for clown make-up and costume ideas are up 941%. Lyst has tracked fashion searches for exaggerated ruffled shoulder shirts and white gloves, and has noticed a 14% increase in searches for lace-up pom-pom sneakers in the last month.
2. Stranger Things Characters
Last year, Lyst predicted that there would be hundreds of people dressing up as Eleven from Stranger Things, and with Season 2 set to air just before Halloween this year, it seems that the show remains a popular source of outfit inspo. Pinterest has said that “Pins” on Stranger Things images are up 40% on last year, but our psychic powers tell us that more people will dress as the young boys this year; Lyst data shows searches for trucker caps and 1980s retro style t-shirts are on the increase (see how we did that?!)
3. Belle from Beauty and the Beast
La La Land and Beauty and The Beast both caused spikes in searches for yellow dresses back in spring, and Pinterest has seen a 680% increase in pins for Beauty and the Beast characters. Belle’s iconic yellow tiered gown was also a key search trend around U.S. prom time, leading us to believe that people might re-wear their yellow dresses for Halloween. Belle’s blue apron dress, and cute Chip the teacup costumes, are also popular costume searches online.
While “sexy cat” remains a classic Halloween outfit choice, the giraffe looks set to be this year’s must-have novelty Halloween costume. Pins for giraffe makeup and costume images are up nearly 1,200% over this time 12 months ago, on Pinterest, and while there are less giraffe-print items available than leopard- or zebra-print, searches for “giraffe print” are up 27% on Lyst since June…. wow, just wow!
5. Wonder Woman
Shoppers are looking for some specific pieces on Lyst to get the Wonder Woman look: Searches for “red corset” are up 115% year on year, and sales of chunky gold cuffs are up 15% since June. There are also more than 230,000 Wonder Woman costume ideas saved on Pinterest right now.
6. Game of Thrones Characters
Thanks to Daenerys Targaryen’s epic wardrobe this season, global searches for grecian gowns are up 30% since last year, on Lyst, and searches for “light blue gown,” her favorite colour, are up 160%! More than 400 people have just searched “Daenerys” in the fashion search bar space on Lyst this summer. Pinterest pins on “Khaleesi” looks are up 91% year on year. King of the North Jon Snow’s shaggy fur look is set to be a popular costume, too: Pinterest pins for Jon Snow are up 280% over the past 12 months, and Lyst is seeing around 4,000 searches a day for black and grey fur stoles right now.
7. Baywatch Babe
This year’s remake of the Baywatch franchise has led to a 147% increase in related costume ideas on Pinterest compared to this time last year, and Lyst data shows global searches for red one-piece swimsuits increased 240% this summer.
The world is keen to embrace the swinging ’60s hippie spirit this Halloween. Searches for patterned flares are up over 150% since June, and Lyst has seen round-lens, coloured sunglasses and flower crowns sell out. Hippie outfit idea pins are up 130% on Pinterest since last year.
The unicorn costume was a popular trend during festival season, and a top pinned costume on Pinterest last Halloween, and these looks are set to continue growing in popularity this year as well. Searches including “unicorn” are up 130% on Lyst since May, and +110% since last year on Pinterest. Unicorn headbands are the most-wanted unicorn fashion product globally right now. Unicorns are our fav too!
In the U.K., mermaids are already more popular than unicorns, and sexy sea siren looks are trending all over the world too. With more than 1.4 million pins on Pinterest and 8,000 searches a month globally for “mermaid leggings” on Lyst since July, you can bet to see a lot of mermaids at Halloween parties this year.
So there you have it! However if you dont fancy indulging in costumes, we have some great alternatives for you. Our fav Wildfox has just released their new Halloween collection & its suitably stylish for the spooky season. We also have quirky spider hair buns, a cute little ghost earrings.