Kate Hudson wears Sub Urban Riot

Sub Urban Riot : Brand of The Week

Sub Urban Riot is this weeks “Brand of the Week”

Sub Urban Riot

Sub Urban Riot has been stocked at spoiled brat for nearly 2 years!

Sub Urban Riot has been a massive hit with you guys, and we love it as much as you do! The new collection has just been released online to our site and its bowled us over with more quirky quotes and graphics, so much so that we are awarding it our “Brand of the Week

brand-of-the-week

So who is Sub Urban Riot? Well its a fabulous fashion brand which was found in 2006 in Venice, by two guys who were wondering why they were spending their lives stuck in tiny cubicles. They were sick and tired of following “the rules.” They weren’t sure who made the rules in the first place.

So they made a change. They quit their corporate jobs, and they created their own brand. Nathan Koach and Jason Reed, the company’s co-founders, were inspired by the creativity of their unique group of friends.

The name Sub Urban Riot is derived from the idea that a little contradiction and chaos can create new ideas and notions about how we live.

The Sub Urban Riot designers believe there’s a little RIOT in all of us, and their clothing and accessories reflect this attitude of taking chances and making individual statements, all while having fun.

Their designs are inspired by the classics, but offer simple modern execution, while at the same time keeping it bold. Their manufacturing is primarily USA-based with all of our cut and sew operations located within a 20-minute drive of downtown LA.

Sub_Urban Riot believes in the good life – reinvented. The good life 2.0 is about fresh juice, daily philosophy, dogs and cats living together, coffee breaks, farmer’s markets, yoga, croquet battles, art shows, kale, camping, craft brews, and t-shirts.

There’s a wink and a smile to the brand; a subtle humour. A deeper dive uncovers a unique viewpoint on the world and times. The zeitgeist will be broadcast (on your body).

Sub_Urban Riot makes clothes that look good, feel good, and make people laugh — the new luxury goods. Without the price tag or the attitude. Sub_Urban Riot promises that they will rarely, if ever, take themselves too seriously.

The brand has already made a huge impact on the fashion scene, with fashionistas like Beyonce wearing their famous KALE sweatshirt and Rihanna wearing the famous KALE T-Shirt. And then we have the A-List like Kate Hudson, Megan Fox and Reese Witherspoon regularly snapping up their quirky designs.

At spoiled brat we are proud to offer a huge selection of Sub Urban Riot online in the UK. Infact we are the only UK stockist of this brand. We have the full range of SubUrbanRiot Tees and Sub Urban Riot Sweaters for you to browse and buy in our online boutique.

Live by your own set of rules. Throw the old ones out, and create your own set.

Ditch the car, lose the big box retail, and shop Sub_Urban RIOT Clothing Online

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