Rails…. Cute As A Button-Down

Rails – Lumberjack Chic

If you’ve spotted your favourite celebrity or blogger wearing an impossibly flattering plaid shirt in the last few years, then there’s a good chance it was made by American clothing brand, Rails.

Kate Hudson wears RAILS
Kate Hudson wears RAILS

What, you say, could possibly be so special about a button-down lumberjack style shirt? Well, the fashion forward sect can concede to the fact that stiff cotton shirts now take a backseat to more draped silhouettes that look relaxed, yet refined. Rails owner and LA boy, Jeff Abrams and his design team have cracked the code and established a brand which not only produces high quality garments, but effortlessly embodies the Southern California vibe, that consumers have been yearning after for years… think Wildfox and Lauren Moshi.

To the layman, a shirt is a shirt and on many levels, and yes although this notion is true, there is something more unique which is happening here! Because since the creation of the Rails brand in 2008, its signature button-down shirt have now become an “it girl” must-have. Celebrity fans of the brand include Supermodel Gisele Bundchen, Jessica Alba, Reese Witherspoon, Cheryl Cole, Una Foden and many many more; in addition to these there are top Fashion Bloggers like Chiara Ferragni of The Blonde Salad and Aimee Song of Song of Style, who constantly rave about these fun rails shirts.

Cheryl Cole in RAILS
Cheryl Cole in RAILS
Una Foden in RAILS
Una Foden in RAILS

I started Rails at a time when celebrity influence was becoming exponentially more visible. Not only tabloids, but reputable fashion publications began covering celebrities’ daily lives and style”, Abrams shared. “Soon after came the emergence and popularity of bloggers and social media channels which gave us a global audience, but the growth of our celebrity following has been very organic; they are wearing our collection because they genuinely love the products.”

 

It all started with hats and hooded sweatshirts, Abrams shared. From there, he widened his scope to include a new take on button-down shirts: the staple that catapulted Rails to celebrity status. “When I first started making shirts, almost all of the button downs on the market were in some form of a stiff cotton fabrication”, Abrams recalls. “So I developed a unique tencel/rayon blended fabric that would maintain the classic shirting heritage, but that felt luxurious and draped in a sexier, more feminine way. We applied this concept to plaids, denims, solids, and prints, focusing on becoming experts on both fit and feel.” – Jeff Abrams , Rails Creator

Rails is now a top seller in contemporary fashion. Numbers don’t lie; the company has seen 300% growth year-over-year, with no sign of slowing.

So what you waiting for? Have a look at the new collection of Rails Clothing online in the UK, right here with Free UK postage. We even have some bargains in our online Rails Clothing SALE.

Chloe Sims is a Wildfox

Chloe Sims worksout in Wildfox

Towie star Chloe Sims looks casual and cool wearing Wildfox Couture from Spoiled Brat

They TOWIE cast have been busy filming for season 20, which debuts tomorrow night – excited much???
So we really cant blame the ITVBe cast’s Chloe Sims, Dan Edgar and Diags for letting off some steam as they larked around in their local Essex Park today.

The 34-year-old blonde bombshell couldn’t wipe the smile off her face as she enjoyed a playful take on her usual outdoors exercise session with her towie pals.

Chloe was certainly looking stylish and was dressed for comfort for the energetic day out in our Wildfox baggy zip-up hoodie, with the Stay High graphic on the back.  The TOWIE star, who joined in season 2 in 2011, teamed the look with a matching pair of Wild Fox skin-tight leggings and trainers.

Chloe Sims wears Wildfox
Chloe Sims wears Wildfox
Chloe Sims wears Wildfox
Chloe Sims wears Wildfox

Despite her low-key ensemble, she opted for maximum glamour when it came to her beauty look in the form of heavily bronzed cheekbones and a layer of false lashes.

The wildfox set worn by Chloe is available at Spoiled Brat – the hoodie and pants come in the deliciously soft wildfox fabric that we LOVE about the brand, and both pieces are from their new season “Sun Kissed” collection. Wildfox has a huge celebrity following and Chloe is the latest to get in on the Wild Fox action 🙂 And Chloe has become quite the “brat” recently – last week she was spotted in our Tallulahs Threads denim jacket and our Happiness Brand cross body bag.

Shop both here in our official WILDFOX STORE

 

Jessica Biel wears Lavish Alice

Jessica Biel wows in Lavish Alice

Jessica Biel in Lavish Alice
Jessica Biel in Lavish Alice

Lavish Alice gets the A-List seal of Approval

Lavish Alice is gathering plenty of celebrity fans, and this now even includes model and actress Jessica Biel, who wore this white knot front blouse at a recent “Just Add Magic” screening at her restaurant in West Hollywood.

This quirky white shirt has been given a Lavish Alice makeover and has clearly caught the attention of Jessica Biel. Discover the directional lines of Lavish Alices’ innovative design, blending classic sartorial details with a distinctive twist front. Inspired by Japanese furoshiki knotting, the contoured waist features ruched interlocking panels to define and enhance your shape. A neat point collar and button front complete the design, complemented by elongated buttoned cuffs. You can wear this with anything from a smart midi dress, to some ragged priest denims.

 

Introducing the Face behind Lavish Alice

Lavish Alice behind the Scenes

Is Lavish Alice on your fashion radar?

Designers Lee Bloor and Matthew Newton are the faces behind British label of the moment, Lavish Alice.

Designers of Lavish Alice
Designers of Lavish Alice

With Celebrity Clientele like Gigi Hadid, Emma Roberts, Jessica Biel, Eva Longoria, Kendall and Kylie Jenner, and Victoria Justice this brand has become a cult brand in its own right. Stocked at Spoiled Brat since its creation way back in 2011, Lavish Alice has since evolved into a premium collection which is lusted after by fashion editors and bloggers alike.

After meeting at Uni, Creative & Marketing Director Lee Bloor and Retail & Operations Director Matthew Lucian founded Lavish Alice upon graduation, marking the beginning of a pioneering 10-year-working relationship. In that time, the dynamic duo – who live and breathe their label – have created a trail- blazing brand that is renowned in the fashion-sphere for establishing trends and setting the bar for premium, innovative and original fashion.

Matthew & Lee - Lavish Alice
Matthew & Lee – Lavish Alice

We have spoken with the designers and asked them some questions about the brand, to get to know it better & thought we would share these with you 🙂

What made you launch a clothing line?

After working in fashion PR, we noticed a gap in the market for an affordable luxury fashion brand. We Levered our own experience and advice, and masterminded Lavish Alice to bridge the gap between high street and high end

How would you describe your brand?

A mixture of minimalism and extravagance, featuring directional design with forward thinking lines. It’s both affordable and luxurious, while cleverly blending urban cool with an elegant feminine edge. You shop at Lavish Alice for something different and unique

Why do you think it became such a hit with celebs?

When A-listers are not wearing designer labels, they often mix it up and opt for cool, luxe quality, affordable luxury boutique brands like Lavish Alice for a completely unique and fresh look. We have built relationships with stylish stars who organically champion the brand, and often wear Lavish Alice pieces to sit front row at fashion week and on the red carpet

Victoria Justice in Lavish ALice
Victoria Justice in Lavish Alice

Where do you get inspiration from?

We draw inspiration from architecture, sculpture, interiors and the runway; driven by street style, a British sensibility and love of the new. At the heart of everything we do is the product. Bold design, intricate cuts, sensory cloth, a Lavish Alice twist; our garments are our obsession

What trends are you excited about for spring?

Shoulders will remain a focus, while cuffs and collars will be remixed and redeployed with a directional, feminine edge. As for accessories we feel, jewelry will be geometric and bold, complemented by new season slipper mules, ankle boots and skate shoes with knots and oversize fringing

What should every woman have in her closet?

Every woman should own a signature Lavish Alice cape blazer in her closet. It’s suitable for glamorous event style, dressed up with heels and accessories, or team with flats and jeans for more pared back, casual duties

And we have the pleasure of introducing the new Lavish Alice SS17 range

Katie Price wears Local Heroes

Katie Price wears Local Heroes Tracksuit

Spotted out and about today, Katie Price dresses down in our Local Heroes tracksuit.

TV presenter, Katie Price has taken a break from the media of recent times however she is about to throw herself back into her work again, and prepping for it by visiting her local beauty salon today.

With rumours of entering Celebrity Big Brother again in January – for a “super show” , Katie is getting plenty of press attention at the moment (but nothing new there!)

Today Katie was dressed down in a casual look , wearing our grey lounge set , consisting of a grey local heroes girl power sweater with matching grey local heroes girl power joggers. Super comfy and stylish, this set is fleecy lined making it perfect for the colder days. Katie finished of her look with some on trend hi-tops and a fleecy parka jacket.

The good news is that this Local Heroes tracksuit it currently in our SALE and is selling for 1/2 price. So get it on your Xmas List and stock up now!

Get the Katie Price LOOK here >>

Brand Watch : The Laundry Room Clothing

The Laundry Room has arrived at Spoiled Brat

The Laundry Room : Another brand from the USA is at Spoiled Brat!

Just in, a brand new brand from the USA! The Laundry Room is a brand which caught our eye for their quirky slogans and designs and the extremely high quality of their product.

So who is The Laundry Room? Well the brand is the brainchild of two brothers, Jonah and Joey Pauline . From an early age, their creativity flowed on collaborative projects. Their mother was a true artistic talent who left behind journals of their West Coast adventures, full of illustrated sequences of their days at the beach, where they collected sand dollars littered on the shore during early morning low tides—loosely metaphorical for their future endeavors. Their life includes evenings of their father strumming his acoustic guitar, playing songs by ‘70s folk legends, rather than traditional bedtime stories. Their summers consisted of creating anything that caught their attention, from building hidden crawling paths disguised as stacked boxes in their laundry room to digging bunkers underneath their backyard deck, not to mention crafting zip lines into their pool.

This childhood theme of creating together continued to their teens and on. “Scrappy’” and “nostalgic” have always been appropriate descriptives of the brothers. They would occupy themselves by experimenting with unconventional business ideas, such as removing mistletoe from neighbors’ trees then packaging and selling that mistletoe to other neighbors as Christmas decorations. In their early 20s, they achieved their long-time goal of opening a premium clothing boutique. Seven years of retail would set the foundation for their ultimate goal of creating something to share with the world.

Some twists and turns in their assumed life path led them to see their creation come to life. They had been preparing for this from early childhood. It would become a balancing act between both idea and execution. Their very first collection felt an immediate embrace by retailers and influencers they had respected and followed for years. As equally gratifying was the response by the family of boutiques worldwide. It was then that The Laundry Room was born.

Today, The Laundry Room is the evolving expression of never ending soul searching. It is the findings of existential research coupled with childhood nostalgia. Always aspiring to bring a fresh perspective to those around them. Never giving up on skepticism. Always trusting in the good. The Laundry Room will always reflect these beliefs. They challenge all to find their private road of wander and to have an ever-evolving world.

 The Laundry Room Mermaid Off Duty Uniform Big Boyfriend Tee

The Laundry Room Mermaid Off Duty Uniform Big Boyfriend Tee

With a huge celebrity fanbase, from gals like Beyonce and its hard not to fall in love with this gorgeously unique and fun brand.

Beyonce wearing The Laundry Room
Beyonce wearing The Laundry Room
Vanessa Hudgens wearing The Laundry Room
Vanessa Hudgens wearing The Laundry Room

At spoiled brat we are proud to offer you a full selection of TLR clothing online here in the UK. Please take a look below at our range of Laundry Room tees and sweaters. The Laundry Room clothing celebrates all things California, from the carefree surfer scene to the stately redwood forest. Using irreverent, West Coast-themed graphics and a proprietary print application process, this fun line or tees and jumpers, add a unique pop to any look with bold imagery set against distressed denim and washed knits.

Browse our stunning collection of The Laundry Room apparel, for t-shirts and sweaters, all available at great online prices in our Laundry Room clothing shop. From catwalk trends to stylish staples, we know our fashion and are dedicated to ensuring that we only pick the best pieces of TLR , for you to choose from, to give you the best experience for womens online shopping.

Lavish Alice High Summer Collection Instore Now.

Lavish Alice new season collection has arrived at Spoiled Brat

Spoiled Brat has been an official stockist of Lavish Alice since its conception way back in 2012.

Lavish Alice bound onto the fashion scene with a new concept, of less always being more and its one of those brands which just keeps getting better and better each season, so much so that it now has the hollywood a-list seal of approval – Taylor Swift & Kylie Jenner, none the less. Launched in 2012, Lavish Alice looked to expand in 2015 into the USA and they have done so in true LA style! The collection is being lapped up over the pond by mega stars and we can see why. Its unique in its approach to their collections, making simple cuts, simple styles with their own quirky touches and finishes to them.

Taylor Swift wearing Lavish Alice
Taylor Swift wearing Lavish Alice

We are very excited to introduce the brand spanking new high summer 2016 Lavish Alice collection which has just dropped online at Spoiled Brat. We all know that the brand focuses on catwalk trends, which are reasonably priced, high quality, and exclusively designed in the UK, and this new range gives you a range of key pieces which can be mixed and match to your hearts content, and pieces which will take you from the beach to the bar with ease. You are guaranteed to feel amazing wearing a Lavish Alice playsuit, midi skirt or maxi dress. The range is crisp, clear and clean and has something to offer everyone, you will not be disappointed.

We are offering an exclusive Lavish Alice Discount Code to our blog readers – enter code : LABLOG for a 15% discount off all Lavish Alice at Spoiled Brat – SALE included.

Check out our new range below & do let us know what you think??

Taylor Swift wears Lavish Alice

Taylor Swift debuts new Lavish Alice Shorts!

No sooner has the new Lavish Alice collection hit the stores, has it only been snapped up with Ms Taylor Swift snapped up some pieces from the new range.

Taylor Swift wearing Lavish Alice
Taylor Swift wearing Lavish Alice

British label Lavish Alice has well and truly gone stateside, having been snapped up by the most talked about gal of the moment…. Taylor Swift. Taylor has been showing off her new man, in style! She was snapped out with her new beau, Tom Hiddleston (clearly Taylor is a fan of all things “British”) as they left a restaurant in Nashville.

Strolling hand in hand, the new couple looked totally loved up. Taylor looked blissfully happy, and beautifully stylish wearing our brand spanking new Lavish Alice tie front side split shorts in black, she teamed this with a black blazer.

Taylor kept her date night style simple with Lavish Alice.

Taylor isn’t the only American famous fan of Lavish Alice, with Kendall Jenner, Lindsay Lohan and Gigi Hadid are all massive fans to – so she is in good company!

 We love the new Lavish Alice high summer drop, which is full of all your summer essentials. These quirky “Taylor” shorts feature a tie waist and split sides,  which promise to be a staple piece in your summer wardrobe.

Shop these beauties here >

And do check out our new LA collection – the high summer range sees more of what we love from this fun British label; simplicity at its core, with clean lines, tailoring and quirky cuts. You will find a huge ran online of the new range, which will take you from a day at the beach, to a night at the bar. Playsuits, shorts, dresses, tops and much more.

Like a Lavish Alice Discount Code? Enter code LABLOG for a 15% discount on all Lavish Alice