Lavish Alice behind the Scenes
Is Lavish Alice on your fashion radar?
Designers Lee Bloor and Matthew Newton are the faces behind British label of the moment, Lavish Alice.
With Celebrity Clientele like Gigi Hadid, Emma Roberts, Jessica Biel, Eva Longoria, Kendall and Kylie Jenner, and Victoria Justice this brand has become a cult brand in its own right. Stocked at Spoiled Brat since its creation way back in 2011, Lavish Alice has since evolved into a premium collection which is lusted after by fashion editors and bloggers alike.
After meeting at Uni, Creative & Marketing Director Lee Bloor and Retail & Operations Director Matthew Lucian founded Lavish Alice upon graduation, marking the beginning of a pioneering 10-year-working relationship. In that time, the dynamic duo – who live and breathe their label – have created a trail- blazing brand that is renowned in the fashion-sphere for establishing trends and setting the bar for premium, innovative and original fashion.
We have spoken with the designers and asked them some questions about the brand, to get to know it better & thought we would share these with you 🙂
What made you launch a clothing line?
“After working in fashion PR, we noticed a gap in the market for an affordable luxury fashion brand. We Levered our own experience and advice, and masterminded Lavish Alice to bridge the gap between high street and high end“
How would you describe your brand?
“A mixture of minimalism and extravagance, featuring directional design with forward thinking lines. It’s both affordable and luxurious, while cleverly blending urban cool with an elegant feminine edge. You shop at Lavish Alice for something different and unique“
Why do you think it became such a hit with celebs?
“When A-listers are not wearing designer labels, they often mix it up and opt for cool, luxe quality, affordable luxury boutique brands like Lavish Alice for a completely unique and fresh look. We have built relationships with stylish stars who organically champion the brand, and often wear Lavish Alice pieces to sit front row at fashion week and on the red carpet“
Where do you get inspiration from?
“We draw inspiration from architecture, sculpture, interiors and the runway; driven by street style, a British sensibility and love of the new. At the heart of everything we do is the product. Bold design, intricate cuts, sensory cloth, a Lavish Alice twist; our garments are our obsession“
What trends are you excited about for spring?
“Shoulders will remain a focus, while cuffs and collars will be remixed and redeployed with a directional, feminine edge. As for accessories we feel, jewelry will be geometric and bold, complemented by new season slipper mules, ankle boots and skate shoes with knots and oversize fringing“
What should every woman have in her closet?
“Every woman should own a signature Lavish Alice cape blazer in her closet. It’s suitable for glamorous event style, dressed up with heels and accessories, or team with flats and jeans for more pared back, casual duties“
And we have the pleasure of introducing the new Lavish Alice SS17 range