Introducing the Face behind Lavish Alice

Lavish Alice behind the Scenes

Is Lavish Alice on your fashion radar?

Designers Lee Bloor and Matthew Newton are the faces behind British label of the moment, Lavish Alice.

Designers of Lavish Alice
Designers of Lavish Alice

With Celebrity Clientele like Gigi Hadid, Emma Roberts, Jessica Biel, Eva Longoria, Kendall and Kylie Jenner, and Victoria Justice this brand has become a cult brand in its own right. Stocked at Spoiled Brat since its creation way back in 2011, Lavish Alice has since evolved into a premium collection which is lusted after by fashion editors and bloggers alike.

After meeting at Uni, Creative & Marketing Director Lee Bloor and Retail & Operations Director Matthew Lucian founded Lavish Alice upon graduation, marking the beginning of a pioneering 10-year-working relationship. In that time, the dynamic duo – who live and breathe their label – have created a trail- blazing brand that is renowned in the fashion-sphere for establishing trends and setting the bar for premium, innovative and original fashion.

Matthew & Lee - Lavish Alice
Matthew & Lee – Lavish Alice

We have spoken with the designers and asked them some questions about the brand, to get to know it better & thought we would share these with you 🙂

What made you launch a clothing line?

After working in fashion PR, we noticed a gap in the market for an affordable luxury fashion brand. We Levered our own experience and advice, and masterminded Lavish Alice to bridge the gap between high street and high end

How would you describe your brand?

A mixture of minimalism and extravagance, featuring directional design with forward thinking lines. It’s both affordable and luxurious, while cleverly blending urban cool with an elegant feminine edge. You shop at Lavish Alice for something different and unique

Why do you think it became such a hit with celebs?

When A-listers are not wearing designer labels, they often mix it up and opt for cool, luxe quality, affordable luxury boutique brands like Lavish Alice for a completely unique and fresh look. We have built relationships with stylish stars who organically champion the brand, and often wear Lavish Alice pieces to sit front row at fashion week and on the red carpet

Victoria Justice in Lavish ALice
Victoria Justice in Lavish Alice

Where do you get inspiration from?

We draw inspiration from architecture, sculpture, interiors and the runway; driven by street style, a British sensibility and love of the new. At the heart of everything we do is the product. Bold design, intricate cuts, sensory cloth, a Lavish Alice twist; our garments are our obsession

What trends are you excited about for spring?

Shoulders will remain a focus, while cuffs and collars will be remixed and redeployed with a directional, feminine edge. As for accessories we feel, jewelry will be geometric and bold, complemented by new season slipper mules, ankle boots and skate shoes with knots and oversize fringing

What should every woman have in her closet?

Every woman should own a signature Lavish Alice cape blazer in her closet. It’s suitable for glamorous event style, dressed up with heels and accessories, or team with flats and jeans for more pared back, casual duties

And we have the pleasure of introducing the new Lavish Alice SS17 range

Gigi Hadid wears Lavish Alice

Gigi Hadid at Paris Fashion Week, in Lavish Alice

Gigi Hadid in Lavish Alice
Gigi Hadid in Lavish Alice

Gigi Hadid wows at Paris Fashion Week, wearing Lavish Alice

Gigi Hadid has been travelling around the globe in the past few months, hitting the catwalk for various different Fashion Week shows. She never fails to look anything but gorgeous, even in between work and travel (something we really do envy – as when we have been travelling, we look horrendous!)

Gigi arrived in Paris, at the start of this week and was snapped leaving a hotel yesterday, and certainly showed why she’s one of the most stylish women on the planet, wearing this well put together, bang on trend outfit. Gigi teamed a pair of baggy low slung boyfriend jeans, with a white knotted front crop top and a statement longline bomber jacket in this seasons hottest most sought after fabric – velvet.

You might have noticed that velvet is a key trend right now, featured on everything from winter boots, dresses, jewellery and even trousers. Gigi’s chic camel coloured bomber is from British Label of the moment, Lavish Alice and its a great way to tap into the trend, without going overboard! She completed the look with a pair of sexy lace-up heeled boots in the same hue which added some height to her frame (not that she needs it!)

Pre order this Lavish Alice beauty right here, right now!

Lavish Alice Camel Velvet Double Layer Longline Bomber Jacket as worn by Gigi Hadid
Lavish Alice Camel Velvet Double Layer Longline Bomber Jacket as worn by Gigi Hadid

Taylor Swift wears Lavish Alice

Taylor Swift debuts new Lavish Alice Shorts!

No sooner has the new Lavish Alice collection hit the stores, has it only been snapped up with Ms Taylor Swift snapped up some pieces from the new range.

Taylor Swift wearing Lavish Alice
Taylor Swift wearing Lavish Alice

British label Lavish Alice has well and truly gone stateside, having been snapped up by the most talked about gal of the moment…. Taylor Swift. Taylor has been showing off her new man, in style! She was snapped out with her new beau, Tom Hiddleston (clearly Taylor is a fan of all things “British”) as they left a restaurant in Nashville.

Strolling hand in hand, the new couple looked totally loved up. Taylor looked blissfully happy, and beautifully stylish wearing our brand spanking new Lavish Alice tie front side split shorts in black, she teamed this with a black blazer.

Taylor kept her date night style simple with Lavish Alice.

Taylor isn’t the only American famous fan of Lavish Alice, with Kendall Jenner, Lindsay Lohan and Gigi Hadid are all massive fans to – so she is in good company!

 We love the new Lavish Alice high summer drop, which is full of all your summer essentials. These quirky “Taylor” shorts feature a tie waist and split sides,  which promise to be a staple piece in your summer wardrobe.

Shop these beauties here >

And do check out our new LA collection – the high summer range sees more of what we love from this fun British label; simplicity at its core, with clean lines, tailoring and quirky cuts. You will find a huge ran online of the new range, which will take you from a day at the beach, to a night at the bar. Playsuits, shorts, dresses, tops and much more.

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