Prey of London has arrived at Spoiled Brat
Have you heard of Prey of London brand yet? If not where have you been?!!!
This British label burst onto the fashion scene way back in 2011 and has been wowing us since with its edgy inspirational collections. Made by designers Donovan Pascal and Hannah Man who have been behind the likes of Religion and Idol clothing, this is one cool brand which we are so excited to bring to you guys!
Prey Of London is based in the East End of London and they aim to create dramatic fashion for an independent woman who is forward-thinking, confident and lives out loud. Prey Of London’s design personality mixes vintage rock references with a street couture swagger. Meticulously detailed and accessibly priced, each Prey Of London collection trains the spotlight on trend-defining silhouettes in hi-luxe fabrics.
The new SS16 collection is called “METROPOLITAN NOMADS” and features a range of aztec prints, mixed with some rock chick attitude, perfect for taking you from beach, to bar – from festival to club!
Prey Of London is an exciting brand, which has a huge cult celebrity following from the likes of Beyonce, Lucy Watson, Fergie and Kate Moss – the cool girls, right?
From attention-grabbing festival-friendly trend stories to dancefloor-ready evening glamour Prey Of London has an everyday aesthetic designed to get noticed every time.
So what you waiting for??
Have a look at the collection right here & we will even give you a Prey of London Discount of 10% off enter code PREY10
90s Grunge Fashion, the Spoiled Brat Way!
Grunge Fashion : Are you a 90s chick? The 90s was a real grunge era, 90s grunge and its back for 2016
If you were just a youngster back then, or maybe not even born, then we will explain to you now what this decade was all about. We were in high school during this era, an era defined for us, by teenage angst, take that & east 17 boy band rivals and lots of underage drinking (nudge nudge , wink wink)
The 90s is however the decade which can be defined by the explosion of youth culture, in a defiant hypercolour of punk grunge fashion, which we are now seeing as a prominent fixture of the fashion in 2016! The 90s and their grunge clothes are well and truly back, and wont be fading away any time soon.
At the end of the 80s, this explosion of youth culture was influences by the acid house music explosion, which swept across the whole of the UK, wiping out everything in its road. Almost immediately the old club get up of Levi’s 501s & Dr Martens, were replaced by badass punk techno neon bright clothes & garage style baggy pants !
The banner of “one nation under a groove” became a prominent fixture, seeing all the old barriers being broken down and bringing people together. Huge crowds gathered, for illegal raves and anyone who could afford the price of a ticket, was welcome! Margaret Thatcher had declared there was “no such thing as society”, but in this period, it felt as if there had been forged , a hedonistic new society of our own.
It’s easy to forget now just how dire things were back in the 90s, but Eastern Europe was rising up, the Berlin wall had fallen and Nelson Mandela finally walked out of prison in South Africa. Although the winds of change had blown out into a gentle breeze by this had reached the UK, it still had an influence. Thatcher was finally moved out as PM, after the poll tax riots, only to be replaced by Mr grey man, John Major who simply continued with Thatchers’ more of the same austerity and blame policy.
It therefore felt like complete fate, that youth culture had burst into a defiant, rebellious, glorious technicolour.
This period could had so many defining and exciting events, like the famous cover of Face Magazine (pictured above), which was published, to celebrate the World Cup in Italy. On the cover, they featured a new, young model from Croydon (none other than Kate Moss), dressed in an Italia 90 scarf and clutching a football. Three months after, they published her again, this time however they put her in a feathered headdress and a goofy smile, in an issue to celebrate the Stone Roses’ gig on Spike Island and the wave of new bands that were hitting the scene.
That cover has since come to represent this new mood and become a symbol for the 90s!
The stylists of this famous shoot say that “Because we were all new, it was hard for us to get designer clothes [to photograph], so we’d go to markets and we’d make up fashion that we liked, We made this kind of grungy style, which made second-hand clothes really fashionable. And it was great, because people didn’t have much money anyway.”
The American youth culture took a little longer to scream its defiance, but when it did come, it came in massive towards the end of ’91 with the oppressive fury of Nirvana’s Smells Like Teen Spirit. Generation X had found its voice in Kurt Cobain and the Seattle grunge scene, and their brand of charity-store chic quickly became the new style for US teens, this being checkered vintage looking shirts, oversized soft grunge cardis and Converse trainers. Meanwhile, the girls had a new role model in Courtney Love, Cobain’s wife and proponent of babydoll nighties worn with tough boots. It all fitted beautifully with the grunge fashion from the UK.
Even the cool A-listers like Johnny Depp, Brad Pitt, Keanu Reeves and River Phoenix were dabbling into this new trend of grunge fashion!
And now the 90s are now back & in a big way and grunge, the decade’s landmark trend, is now cool again. Isnt it time you embraced this too? It really is an easy, fun trend to wear.
When embracing this trend, we recommend to do so with the attitude of Kurt Cobain & Courtney Love, and opt for pieces that have an aged aesthetic, be it through fabric finish or colour palette.
Although the staple items remain the same; checked shirts and ripped stone wash denim, grunge has been given a new twist for right now. T-shirts are given mesh cut-outs to make them feel fresh, punky cropped tops feature on trend quirky slogans and prints, checked shirts have evolved into dresses, and this season’s grunge ankle boot gets a makeover by stud details or vintage finishes. Badass Maxi-skirts should be worn scraping the floor, billowing and with boots, while jewellery should be stacked, all the better to make a statement. Vintage looking playsuits and jumpsuits feature 90s badass prints, with easy to wear cuts. Grunge is defined by a messy, I dont care look – a rebellious look, with an edge to it, topped off with the uniform Dr Martens of course, We love it.
Even now a days the celebs are setting the way for this come-back trend, with the likes of Cara Delevingne, Vanessa Hudgens & Miley Cyrus all indulging themselves in this trend. Festival go-ers, casual every day wear and even going out looks can all encompass this trend. Brands like UNIF, Heart by Nana Judy, Wildfox, The Ragged Priest, Lauren Moshi, MINKPINK , Valfre, One Teaspoon, and even Zoe Karssen dip their toes into the Anarchy of the 90s era. Lucky for you, we have our very own dedicated sections on our website for grunge clothing online.
We have compiled a load of styles below for you to pick from, which you can mix and match with other trends. Have fun with your fashion, this 90s trend is one that is here to stay for some time.