Skinnydip London is your go to Accessories Brand
Skinnydip London have single handedly reinvented womens accessories.
“Fun, youthful and a little cheeky” – James Gold (Skinnydip Founder)
Skinnydip London burst onto the fashion scene in 2011, and has grown into a worldwide lust after brand which has been snapped up by fashionistas like Miley Cyrus and Kylie Jenner! With Quirky iPhone case, shaped like prawn cocktail crisps, covered in glitter or printed with unicorns, as well as clutch bags with slogans like Liquid Sarcasm is what catapulted Skinnydip London to the very forefront of the accessory market.
We at Spoiled Brat have been a proud stockist (and even bigger fan) since 2011. We were captivated by the quirky, girly designs – and wondered “where have you been all our life” as soon as we cast eyes on the brand!
The brand’s secret to success?
Always being innovative, keeping tabs on emerging trends and re-working them with some skinnydip magic!
After finishing his degree in law, the then 25-year-old James Gold opted to change paths and pursue a career in the fashion industry. A decision that is a family tradition, as Gold and his brother, Skinnydip co-founder Richard, are already the 3rd generation of the family to be working in fashion.
So along with Lewis Blitz, they are the founding trio, who are represented by Skinnydip’s logo; a triangle.
They run the company together to this day, in a fun and joyful manner.
James has answered some questions, allowing us to get to know the brand a little better!
What led you to launch Skinnydip London?
“Following Apple’s release of the original iPhone, my brother Richard Gold, best friend Lewis Blitz and I couldn’t understand why the only cases available on the market were either black, white or grey. We believed that a fashion conscious female would want a case for her phone that appealed to her sense of style and before us, nobody was offering this. We saw a real gap in the market in making tech fashionable and selling to high street retailers. This saw the beginning of Skinnydip London in 2011 as a way of offering something different to accessorise your iPhone“
What is your relationship with the other co-founders, Richard Gold and Lewis Blitz? And what inspired you to found Skinnydip together?
“I always look forward to going in on Monday morning because I work with my two closest friends. As partners not only do we enjoy working with each other but we also all bring something different to the table – Lewis is the most creative and a brilliant problem solver and Richard heads up all our retail concessions. My love for making sales meant that it was only natural that I look after this side along with exploring new business ventures“
How did the name come about?
“The idea was to create a lifestyle brand that stood for being fun, different and a little cheeky, all of which I think the name Skinnydip reflects. Also, being very young when we first set up and not wanting to take business so seriously, we also liked how the name was a little risqué and went against what a traditional name for a company would be“
Humour and sarcasm seem to be a big part of the brand and its designs. How important is humour to you?
“It reflects who our team is as individuals which is then reflected back into the brand. Skinnydip is a fun and humorous brand and on the corporate side, our office is a fun and humorous place so each compliments one another. For me personally, I love working in an informal, fun atmosphere where everyone can express their opinion and be creative. I feel this atmosphere is then manifested in not only the products but the tone and voice of the brand across all channels“
Skinnydip’s designs are very Instagram friendly and you even use emoji motifs as a pattern on your products. Was that done on purpose?
“With our target customer hugely active on Instagram, it was key for us to use this platform to relate and engage with her. Therefore, some of our designs reflect the online social world, and we place huge importance on our social media presence“
You collaborate with a lot of young British designers. Why did you decide to do that?
“It was very important for Skinnydip to have a meaningful brand ethos which is that it’s a proud supporter of young British talent. We chose this as our ethos having graduated from university at a time when opportunities for young people were so scarce. We also feel that an ethos is meaningless unless you actively do something about it, which is why we are always looking at not only young designers, but artists, photographers, DJ’s and musicians to partner up with and work together“
How has the company grown since its launch?
“It’s been a really exciting journey. Originally we were wholesaling our ranges into high street fashion retailers, but since launching in Topshop in 2013, we have become predominately retail-based with over 100 concessions selling in over 60 countries alongside our website. We have also opened stores in Fouberts Place, just off Carnaby Street and Neal Street in Seven Dials, with plans for international expansion in 2016. Alongside our concessions with Topshop, we also sell into other leading global retailers.
We’ve grown from the three of us, who founded Skinnydip and used to do everything, to a fantastic team of over 50 people with offices in the UK, US and China. Having started with iPhone cases and headphones we are ever expanding and now producing over 350 styles per season across a wide range of fashion accessories including bags, purses, backpacks and travel accessories“
Have a look now at our collection of skinny dip accessories online
Whats your favourite?
Summer is all about Mermaid Fashion
Mermaid Fashion is taking the fashion world by storm! No legendary creature has provided as much style inspiration; from pastel tipped hair to gauzy gowns and sequins, the iconic look of the mermaid is one to live by.
Walt Disney’s fairytales made mermaids, oysters, pearls and glitter seem whimsical; but the fashion crowd have claimed the look and given it an urban edge. From Chanel’s pearl-encrusted looks to Givenchy’s urban sirens, the mermaid as fashion icon gets fresher, cleaner, and a little sexier for 2016.
We cant get enough of the whimsical style of Mermaids – Mermaid fashion is so hot right now and the good news is you dont need to go overboard by wearing a mermaid costume like Vanessa Hudgens below, to indulge in this fun trend.
Take a look at the latest Mermaid fashion pieces online collection available here at Spoiled Brat, in our online Mermaid style store. We have the newest styles of Mermaid Fashion, as we know that when it comes to fashion there is no better place to update your wardrobe. Browse our stunning collection of Mermaid inspired dresses, from midi to maxi, and casual to party dresses, all available at great online prices in our Mermaid style shop. From catwalk trends to stylish staples, we know our fashion and are dedicated to ensuring that we only pick the best pieces, for you to choose from, to give you the best experience for womens online shopping. Enjoy browsing our online Mermaid fashion store, from Mermaid Jewellery, Mermaid Bikinis and Mermaid T-Shirts – you are literally spoiled for choice, and do check out our legendary womens online clothing sale and find some cheap womens clothing online. Brands like Wildfox, Iron Fist, South Beach, Valfre , Ragged Priest , Skinnydip London and UNIF are just some of our brands that take inspiration from this fun trend.
We have compiled some ideas below, hope you enjoy 🙂