Skinnydip London is your go to Accessories Brand
Skinnydip London have single handedly reinvented womens accessories.
“Fun, youthful and a little cheeky” – James Gold (Skinnydip Founder)
Skinnydip London burst onto the fashion scene in 2011, and has grown into a worldwide lust after brand which has been snapped up by fashionistas like Miley Cyrus and Kylie Jenner! With Quirky iPhone case, shaped like prawn cocktail crisps, covered in glitter or printed with unicorns, as well as clutch bags with slogans like Liquid Sarcasm is what catapulted Skinnydip London to the very forefront of the accessory market.
We at Spoiled Brat have been a proud stockist (and even bigger fan) since 2011. We were captivated by the quirky, girly designs – and wondered “where have you been all our life” as soon as we cast eyes on the brand!
The brand’s secret to success?
Always being innovative, keeping tabs on emerging trends and re-working them with some skinnydip magic!
After finishing his degree in law, the then 25-year-old James Gold opted to change paths and pursue a career in the fashion industry. A decision that is a family tradition, as Gold and his brother, Skinnydip co-founder Richard, are already the 3rd generation of the family to be working in fashion.
So along with Lewis Blitz, they are the founding trio, who are represented by Skinnydip’s logo; a triangle.
They run the company together to this day, in a fun and joyful manner.
James has answered some questions, allowing us to get to know the brand a little better!
What led you to launch Skinnydip London?
“Following Apple’s release of the original iPhone, my brother Richard Gold, best friend Lewis Blitz and I couldn’t understand why the only cases available on the market were either black, white or grey. We believed that a fashion conscious female would want a case for her phone that appealed to her sense of style and before us, nobody was offering this. We saw a real gap in the market in making tech fashionable and selling to high street retailers. This saw the beginning of Skinnydip London in 2011 as a way of offering something different to accessorise your iPhone“
What is your relationship with the other co-founders, Richard Gold and Lewis Blitz? And what inspired you to found Skinnydip together?
“I always look forward to going in on Monday morning because I work with my two closest friends. As partners not only do we enjoy working with each other but we also all bring something different to the table – Lewis is the most creative and a brilliant problem solver and Richard heads up all our retail concessions. My love for making sales meant that it was only natural that I look after this side along with exploring new business ventures“
How did the name come about?
“The idea was to create a lifestyle brand that stood for being fun, different and a little cheeky, all of which I think the name Skinnydip reflects. Also, being very young when we first set up and not wanting to take business so seriously, we also liked how the name was a little risqué and went against what a traditional name for a company would be“
Humour and sarcasm seem to be a big part of the brand and its designs. How important is humour to you?
“It reflects who our team is as individuals which is then reflected back into the brand. Skinnydip is a fun and humorous brand and on the corporate side, our office is a fun and humorous place so each compliments one another. For me personally, I love working in an informal, fun atmosphere where everyone can express their opinion and be creative. I feel this atmosphere is then manifested in not only the products but the tone and voice of the brand across all channels“
Skinnydip’s designs are very Instagram friendly and you even use emoji motifs as a pattern on your products. Was that done on purpose?
“With our target customer hugely active on Instagram, it was key for us to use this platform to relate and engage with her. Therefore, some of our designs reflect the online social world, and we place huge importance on our social media presence“
You collaborate with a lot of young British designers. Why did you decide to do that?
“It was very important for Skinnydip to have a meaningful brand ethos which is that it’s a proud supporter of young British talent. We chose this as our ethos having graduated from university at a time when opportunities for young people were so scarce. We also feel that an ethos is meaningless unless you actively do something about it, which is why we are always looking at not only young designers, but artists, photographers, DJ’s and musicians to partner up with and work together“
How has the company grown since its launch?
“It’s been a really exciting journey. Originally we were wholesaling our ranges into high street fashion retailers, but since launching in Topshop in 2013, we have become predominately retail-based with over 100 concessions selling in over 60 countries alongside our website. We have also opened stores in Fouberts Place, just off Carnaby Street and Neal Street in Seven Dials, with plans for international expansion in 2016. Alongside our concessions with Topshop, we also sell into other leading global retailers.
We’ve grown from the three of us, who founded Skinnydip and used to do everything, to a fantastic team of over 50 people with offices in the UK, US and China. Having started with iPhone cases and headphones we are ever expanding and now producing over 350 styles per season across a wide range of fashion accessories including bags, purses, backpacks and travel accessories“
Have a look now at our collection of skinny dip accessories online
Whats your favourite?
The Cropped Top : This Years Essential Wardrobe Item
Have you worked out how to wear a crop top yet?
Have you plucked up the courage to wear a cropped top yet?
The cropped style has been around for quite a few seasons past now, but there are still some who understandably feel nervous about wearing one & rightly so we say, after all we dont all have perfectly toned tummies. But fear not, believe us when we say that just because the top is short, it doesn’t have to mean you need a six pack as an essential pre-requisite for styling out this now-staple wardrobe addition. Have you not heard of LAYERING? Well the cropped top is perfect to dabble in this trend – layer over maxi dresses, vest tops, sweaters – ANYTHING!
The crop top may still look to you like an item from the 90s Spice Girls era, but believe us, when we say that much like leggings, it will become your go to wardrobe item. It’s all about finding your comfort, and your perfect look with the crop top in order to fully grasp the flexibility and style credentials of wearing a crop top which you have unlimited possibilities with – from layering under a pair of native rose dungarees with your favourite liquor n poker bomber thrown over the top, or team with an funky minkpink maxi skirt and heels for an evening look. To prove our point, we’ve styled one key crop top SEVEN ways for 7 completely different events. We actually could have gone on with more and more looks – but didnt want to bore you!
How to wear a crop top? Your about to be enlightened 🙂 scroll down to see the fabulous looks we have pulled together and see how easy it actually is.
We have used this quirky minkpink cropped top :
And styled it up for all these events !
Shop the look :
90s Grunge Fashion, the Spoiled Brat Way!
Grunge Fashion : Are you a 90s chick? The 90s was a real grunge era, 90s grunge and its back for 2016
If you were just a youngster back then, or maybe not even born, then we will explain to you now what this decade was all about. We were in high school during this era, an era defined for us, by teenage angst, take that & east 17 boy band rivals and lots of underage drinking (nudge nudge , wink wink)
The 90s is however the decade which can be defined by the explosion of youth culture, in a defiant hypercolour of punk grunge fashion, which we are now seeing as a prominent fixture of the fashion in 2016! The 90s and their grunge clothes are well and truly back, and wont be fading away any time soon.
At the end of the 80s, this explosion of youth culture was influences by the acid house music explosion, which swept across the whole of the UK, wiping out everything in its road. Almost immediately the old club get up of Levi’s 501s & Dr Martens, were replaced by badass punk techno neon bright clothes & garage style baggy pants !
The banner of “one nation under a groove” became a prominent fixture, seeing all the old barriers being broken down and bringing people together. Huge crowds gathered, for illegal raves and anyone who could afford the price of a ticket, was welcome! Margaret Thatcher had declared there was “no such thing as society”, but in this period, it felt as if there had been forged , a hedonistic new society of our own.
It’s easy to forget now just how dire things were back in the 90s, but Eastern Europe was rising up, the Berlin wall had fallen and Nelson Mandela finally walked out of prison in South Africa. Although the winds of change had blown out into a gentle breeze by this had reached the UK, it still had an influence. Thatcher was finally moved out as PM, after the poll tax riots, only to be replaced by Mr grey man, John Major who simply continued with Thatchers’ more of the same austerity and blame policy.
It therefore felt like complete fate, that youth culture had burst into a defiant, rebellious, glorious technicolour.
This period could had so many defining and exciting events, like the famous cover of Face Magazine (pictured above), which was published, to celebrate the World Cup in Italy. On the cover, they featured a new, young model from Croydon (none other than Kate Moss), dressed in an Italia 90 scarf and clutching a football. Three months after, they published her again, this time however they put her in a feathered headdress and a goofy smile, in an issue to celebrate the Stone Roses’ gig on Spike Island and the wave of new bands that were hitting the scene.
That cover has since come to represent this new mood and become a symbol for the 90s!
The stylists of this famous shoot say that “Because we were all new, it was hard for us to get designer clothes [to photograph], so we’d go to markets and we’d make up fashion that we liked, We made this kind of grungy style, which made second-hand clothes really fashionable. And it was great, because people didn’t have much money anyway.”
The American youth culture took a little longer to scream its defiance, but when it did come, it came in massive towards the end of ’91 with the oppressive fury of Nirvana’s Smells Like Teen Spirit. Generation X had found its voice in Kurt Cobain and the Seattle grunge scene, and their brand of charity-store chic quickly became the new style for US teens, this being checkered vintage looking shirts, oversized soft grunge cardis and Converse trainers. Meanwhile, the girls had a new role model in Courtney Love, Cobain’s wife and proponent of babydoll nighties worn with tough boots. It all fitted beautifully with the grunge fashion from the UK.
Even the cool A-listers like Johnny Depp, Brad Pitt, Keanu Reeves and River Phoenix were dabbling into this new trend of grunge fashion!
And now the 90s are now back & in a big way and grunge, the decade’s landmark trend, is now cool again. Isnt it time you embraced this too? It really is an easy, fun trend to wear.
When embracing this trend, we recommend to do so with the attitude of Kurt Cobain & Courtney Love, and opt for pieces that have an aged aesthetic, be it through fabric finish or colour palette.
Although the staple items remain the same; checked shirts and ripped stone wash denim, grunge has been given a new twist for right now. T-shirts are given mesh cut-outs to make them feel fresh, punky cropped tops feature on trend quirky slogans and prints, checked shirts have evolved into dresses, and this season’s grunge ankle boot gets a makeover by stud details or vintage finishes. Badass Maxi-skirts should be worn scraping the floor, billowing and with boots, while jewellery should be stacked, all the better to make a statement. Vintage looking playsuits and jumpsuits feature 90s badass prints, with easy to wear cuts. Grunge is defined by a messy, I dont care look – a rebellious look, with an edge to it, topped off with the uniform Dr Martens of course, We love it.
Even now a days the celebs are setting the way for this come-back trend, with the likes of Cara Delevingne, Vanessa Hudgens & Miley Cyrus all indulging themselves in this trend. Festival go-ers, casual every day wear and even going out looks can all encompass this trend. Brands like UNIF, Heart by Nana Judy, Wildfox, The Ragged Priest, Lauren Moshi, MINKPINK , Valfre, One Teaspoon, and even Zoe Karssen dip their toes into the Anarchy of the 90s era. Lucky for you, we have our very own dedicated sections on our website for grunge clothing online.
We have compiled a load of styles below for you to pick from, which you can mix and match with other trends. Have fun with your fashion, this 90s trend is one that is here to stay for some time.