Rails – Lumberjack Chic
If you’ve spotted your favourite celebrity or blogger wearing an impossibly flattering plaid shirt in the last few years, then there’s a good chance it was made by American clothing brand, Rails.
What, you say, could possibly be so special about a button-down lumberjack style shirt? Well, the fashion forward sect can concede to the fact that stiff cotton shirts now take a backseat to more draped silhouettes that look relaxed, yet refined. Rails owner and LA boy, Jeff Abrams and his design team have cracked the code and established a brand which not only produces high quality garments, but effortlessly embodies the Southern California vibe, that consumers have been yearning after for years… think Wildfox and Lauren Moshi.
To the layman, a shirt is a shirt and on many levels, and yes although this notion is true, there is something more unique which is happening here! Because since the creation of the Rails brand in 2008, its signature button-down shirt have now become an “it girl” must-have. Celebrity fans of the brand include Supermodel Gisele Bundchen, Jessica Alba, Reese Witherspoon, Cheryl Cole, Una Foden and many many more; in addition to these there are top Fashion Bloggers like Chiara Ferragni of The Blonde Salad and Aimee Song of Song of Style, who constantly rave about these fun rails shirts.
“I started Rails at a time when celebrity influence was becoming exponentially more visible. Not only tabloids, but reputable fashion publications began covering celebrities’ daily lives and style”, Abrams shared. “Soon after came the emergence and popularity of bloggers and social media channels which gave us a global audience, but the growth of our celebrity following has been very organic; they are wearing our collection because they genuinely love the products.”
It all started with hats and hooded sweatshirts, Abrams shared. From there, he widened his scope to include a new take on button-down shirts: the staple that catapulted Rails to celebrity status. “When I first started making shirts, almost all of the button downs on the market were in some form of a stiff cotton fabrication”, Abrams recalls. “So I developed a unique tencel/rayon blended fabric that would maintain the classic shirting heritage, but that felt luxurious and draped in a sexier, more feminine way. We applied this concept to plaids, denims, solids, and prints, focusing on becoming experts on both fit and feel.” – Jeff Abrams , Rails Creator
Rails is now a top seller in contemporary fashion. Numbers don’t lie; the company has seen 300% growth year-over-year, with no sign of slowing.
So what you waiting for? Have a look at the new collection of Rails Clothing online in the UK, right here with Free UK postage. We even have some bargains in our online Rails Clothing SALE.