Rails…. Cute As A Button-Down

Rails – Lumberjack Chic

If you’ve spotted your favourite celebrity or blogger wearing an impossibly flattering plaid shirt in the last few years, then there’s a good chance it was made by American clothing brand, Rails.

Kate Hudson wears RAILS
Kate Hudson wears RAILS

What, you say, could possibly be so special about a button-down lumberjack style shirt? Well, the fashion forward sect can concede to the fact that stiff cotton shirts now take a backseat to more draped silhouettes that look relaxed, yet refined. Rails owner and LA boy, Jeff Abrams and his design team have cracked the code and established a brand which not only produces high quality garments, but effortlessly embodies the Southern California vibe, that consumers have been yearning after for years… think Wildfox and Lauren Moshi.

To the layman, a shirt is a shirt and on many levels, and yes although this notion is true, there is something more unique which is happening here! Because since the creation of the Rails brand in 2008, its signature button-down shirt have now become an “it girl” must-have. Celebrity fans of the brand include Supermodel Gisele Bundchen, Jessica Alba, Reese Witherspoon, Cheryl Cole, Una Foden and many many more; in addition to these there are top Fashion Bloggers like Chiara Ferragni of The Blonde Salad and Aimee Song of Song of Style, who constantly rave about these fun rails shirts.

Cheryl Cole in RAILS
Cheryl Cole in RAILS
Una Foden in RAILS
Una Foden in RAILS

I started Rails at a time when celebrity influence was becoming exponentially more visible. Not only tabloids, but reputable fashion publications began covering celebrities’ daily lives and style”, Abrams shared. “Soon after came the emergence and popularity of bloggers and social media channels which gave us a global audience, but the growth of our celebrity following has been very organic; they are wearing our collection because they genuinely love the products.”

 

It all started with hats and hooded sweatshirts, Abrams shared. From there, he widened his scope to include a new take on button-down shirts: the staple that catapulted Rails to celebrity status. “When I first started making shirts, almost all of the button downs on the market were in some form of a stiff cotton fabrication”, Abrams recalls. “So I developed a unique tencel/rayon blended fabric that would maintain the classic shirting heritage, but that felt luxurious and draped in a sexier, more feminine way. We applied this concept to plaids, denims, solids, and prints, focusing on becoming experts on both fit and feel.” – Jeff Abrams , Rails Creator

Rails is now a top seller in contemporary fashion. Numbers don’t lie; the company has seen 300% growth year-over-year, with no sign of slowing.

So what you waiting for? Have a look at the new collection of Rails Clothing online in the UK, right here with Free UK postage. We even have some bargains in our online Rails Clothing SALE.

Summer Essential Big Mouth Inc Pool Floats

Everyones’ going CRAZY for Big Mouth Inc Pool Floats

Big Mouth Pool Floats are this Summers Essential!

From a giant flamingo,  to a massive donut, these Big Mouth Inc novelty water toys are sure to float your boat.

Grab your air pump and get ready for some splishing and splashing this summer.

Anyone who’s anyone has been adding snaps to their instagrams of them relaxing in the pool on a fun float. We have seen Reese Witherspoon on a giant pink donut, and Vanessa Hudgens on a massive pink flamingo and Taylor Swift on a giant swan!

Reese Witherspoon and her Big Mouth Donut Pool Float
Reese Witherspoon and her Big Mouth Donut Pool Float

Pool parties are all the rage – and the pool float is the essential party item. It folds up nice and small, to pack away in your suitcase for your summer holidays – so what are you waiting for?

Claire Richards uploaded a pic to her instagram this morning – a pink flamingo in her holiday pool. And Geordie Shores Charlotte Crosby was snapped floating about in a pink donut float.

Charlotte Crosby Pool Float
Charlotte Crosby Pool Float
Claire Richards's Flamingo Pool Float
Claire Richards’s Flamingo Pool Float

These famous floats come from the USA and are made by a quirky company called Big Mouth INC. BigMouth, Inc. is a boutique designer and manufacturer of creative, humorous gifts.

If novelty pool accessories are your game, then Big Mouth is the go to summers brand for you. Dive in to its range of floats in standout fast-food designs to satisfy all ages and tastes poolside.

Take a look now at our range of Big Mouth pool floats and other quirky items online. We have a huge range for you to browse and buy online all with free uk postage.

Sub Urban Riot : Brand of The Week

Sub Urban Riot is this weeks “Brand of the Week”

Sub Urban Riot

Sub Urban Riot has been stocked at spoiled brat for nearly 2 years!

Sub Urban Riot has been a massive hit with you guys, and we love it as much as you do! The new collection has just been released online to our site and its bowled us over with more quirky quotes and graphics, so much so that we are awarding it our “Brand of the Week

brand-of-the-week

So who is Sub Urban Riot? Well its a fabulous fashion brand which was found in 2006 in Venice, by two guys who were wondering why they were spending their lives stuck in tiny cubicles. They were sick and tired of following “the rules.” They weren’t sure who made the rules in the first place.

So they made a change. They quit their corporate jobs, and they created their own brand. Nathan Koach and Jason Reed, the company’s co-founders, were inspired by the creativity of their unique group of friends.

The name Sub Urban Riot is derived from the idea that a little contradiction and chaos can create new ideas and notions about how we live.

The Sub Urban Riot designers believe there’s a little RIOT in all of us, and their clothing and accessories reflect this attitude of taking chances and making individual statements, all while having fun.

Their designs are inspired by the classics, but offer simple modern execution, while at the same time keeping it bold. Their manufacturing is primarily USA-based with all of our cut and sew operations located within a 20-minute drive of downtown LA.

Sub_Urban Riot believes in the good life – reinvented. The good life 2.0 is about fresh juice, daily philosophy, dogs and cats living together, coffee breaks, farmer’s markets, yoga, croquet battles, art shows, kale, camping, craft brews, and t-shirts.

There’s a wink and a smile to the brand; a subtle humour. A deeper dive uncovers a unique viewpoint on the world and times. The zeitgeist will be broadcast (on your body).

Sub_Urban Riot makes clothes that look good, feel good, and make people laugh — the new luxury goods. Without the price tag or the attitude. Sub_Urban Riot promises that they will rarely, if ever, take themselves too seriously.

The brand has already made a huge impact on the fashion scene, with fashionistas like Beyonce wearing their famous KALE sweatshirt and Rihanna wearing the famous KALE T-Shirt. And then we have the A-List like Kate Hudson, Megan Fox and Reese Witherspoon regularly snapping up their quirky designs.

At spoiled brat we are proud to offer a huge selection of Sub Urban Riot online in the UK. Infact we are the only UK stockist of this brand. We have the full range of SubUrbanRiot Tees and Sub Urban Riot Sweaters for you to browse and buy in our online boutique.

Live by your own set of rules. Throw the old ones out, and create your own set.

Ditch the car, lose the big box retail, and shop Sub_Urban RIOT Clothing Online