With the slogan t-shirt still as popular as ever, one new trend for AW17 is positivity!
T-Shirts with empowering and motivational slogans, are all over the place right now. Its time to refresh your wardrobe and get with this seasons hottest trend!
These days it seems, social media is no longer the best place to express your emotions – your body now is! Wear it on a t-shirt and tell the world how you are feeling. Slogans work on so many different levels; they’re almost subliminal. They’re also a way you aligning yourself to a particular cause. Wearing one is like branding yourself!
We saw all the catwalks full of tongue in cheek and positive slogans, and have seen celebrities all over the globe wearing their feelings on a t-shirt – many “political” and directed at the new USA president, Donald Trump! And even here in the UK, during the last election, loads of slogan tees and sweaters for Jeremy Corbyn.
So the simple rule for AW17 is , if you have got something to get off your chest? Then this is the year to do it literally, and in style!
Whether for self-expression, humor, empowerment or purely aesthetic purposes, subtle or overt, the slogan tee is making a big statement this season.
Most fashionistas pinpoint the current slogan tee trend to have started with Maria Grazia Chiuri sending a t-shirt down the runway at Dior reading “We should all be feminists“. However the slogan top has been a way of self-expression, for several years! Going right back to Katharine Hamnett in the 80s with bold, block lettered slogans like “Choose Life” and “Worldwide nuclear ban now” and Henry Holland of House of Holland, whose “Fashion Groupies” t-shirts, which gave loud, bright and cleverly rhymed nods to the current fashion set, including “What a corker Karen Walker” and “I’ll show you who’s boss Kate Moss” were the must-have item of 2006.
“I wanted to put a really large message on t-shirts that could be read from 20 or 30ft away,”
Hamnett told The Guardian in 2009.
Part of the slogan tee’s appeal is down to the fact its super versatile, and an easy piece to incorporate into any wardrobe.
As the trend began with Dior, it’s also set the tone for how to wear it right now; midi skirts in full shapes, translucent fabrics, in pretty prints or with glittering embellishment, paired with pumps and maybe a blazer.
Other options are to team it up with some vintage denim or a even masculine style suit, or channel your inner rock chick with some skinny leather pants.
A pairing we’re not seeing much with statement tees though is trainers, perhaps as this is less of a casual look and more the “fashion” take on the t-shirt – but there’s still plenty of footwear freedom with the full spectrum of heels, loafers and ballet flats making an appearance front row with slogan tops at fashion weeks around the globe.
Now all you need to do is decide what it is you want to say.
So what are you waiting for?
Its not just tees either – you can wear a slogan sweater, even a slogan beanie this winter.