Words of Encouragement with Slogan T-Shirts

With the slogan t-shirt still as popular as ever, one new trend for AW17 is positivity!

T-Shirts with empowering and motivational slogans, are all over the place right now. Its time to refresh your wardrobe and get with this seasons hottest trend!

Rihanna send a message through her tee
Rihanna send a message through her tee
Kendall Jenner confesses all with her Tee
Kendall Jenner confesses all with her Tee


These days it seems, social media is no longer the best place to express your emotions – your body now is! Wear it on a t-shirt and tell the world how you are feeling. Slogans work on so many different levels; they’re almost subliminal. They’re also a way you aligning yourself to a particular cause. Wearing one is like branding yourself!

We saw all the catwalks full of tongue in cheek and positive slogans, and have seen celebrities all over the globe wearing their feelings on a t-shirt – many “political” and directed at the new USA president, Donald Trump! And even here in the UK, during the last election, loads of slogan tees and sweaters for Jeremy Corbyn.

The cast of Orange is the New Black send a message to President Trump
The cast of Orange is the New Black send a message to President Trump
Lady GaGa is feeling the Love
Lady GaGa is feeling the Love

So the simple rule for AW17 is , if you have got something to get off your chest? Then this is the year to do it literally, and in style!

Whether for self-expression, humor, empowerment or purely aesthetic purposes, subtle or overt, the slogan tee is making a big statement this season.

Most fashionistas pinpoint the current slogan tee trend to have started with Maria Grazia Chiuri sending a t-shirt down the runway at Dior reading “We should all be feminists“. However the slogan top has been a way of self-expression, for several years! Going right back to Katharine Hamnett in the 80s with bold, block lettered slogans like “Choose Life” and “Worldwide nuclear ban now” and Henry Holland of House of Holland, whose “Fashion Groupies” t-shirts, which gave loud, bright and cleverly rhymed nods to the current fashion set, including “What a corker Karen Walker” and “I’ll show you who’s boss Kate Moss” were the must-have item of 2006.

George Michael made the Chose Life slogan an Iconic 80s symbol
George Michael made the Chose Life slogan an Iconic 80s symbol

“I wanted to put a really large message on t-shirts that could be read from 20 or 30ft away,”

Hamnett told The Guardian in 2009.

Part of the slogan tee’s appeal is down to the fact its super versatile, and an easy piece to incorporate into any wardrobe.

As the trend began with Dior, it’s also set the tone for how to wear it right now; midi skirts in full shapes, translucent fabrics, in pretty prints or with glittering embellishment, paired with pumps and maybe a blazer.

Other options are to team it up with some vintage denim or a even masculine style suit, or channel your inner rock chick with some skinny leather pants.

A pairing we’re not seeing much with statement tees though is trainers, perhaps as this is less of a casual look and more the “fashion” take on the t-shirt – but there’s still plenty of footwear freedom with the full spectrum of heels, loafers and ballet flats making an appearance front row with slogan tops at fashion weeks around the globe.

Now all you need to do is decide what it is you want to say.

So what are you waiting for?

With brands like Wildfox and Ragged Priest (among others) at your fashionable fingertips…. get your message heard loud and clear.

Its not just tees either – you can wear a slogan sweater, even a slogan beanie this winter.


Sub Urban Riot : Brand of The Week

Sub Urban Riot is this weeks “Brand of the Week”

Sub Urban Riot

Sub Urban Riot has been stocked at spoiled brat for nearly 2 years!

Sub Urban Riot has been a massive hit with you guys, and we love it as much as you do! The new collection has just been released online to our site and its bowled us over with more quirky quotes and graphics, so much so that we are awarding it our “Brand of the Week


So who is Sub Urban Riot? Well its a fabulous fashion brand which was found in 2006 in Venice, by two guys who were wondering why they were spending their lives stuck in tiny cubicles. They were sick and tired of following “the rules.” They weren’t sure who made the rules in the first place.

So they made a change. They quit their corporate jobs, and they created their own brand. Nathan Koach and Jason Reed, the company’s co-founders, were inspired by the creativity of their unique group of friends.

The name Sub Urban Riot is derived from the idea that a little contradiction and chaos can create new ideas and notions about how we live.

The Sub Urban Riot designers believe there’s a little RIOT in all of us, and their clothing and accessories reflect this attitude of taking chances and making individual statements, all while having fun.

Their designs are inspired by the classics, but offer simple modern execution, while at the same time keeping it bold. Their manufacturing is primarily USA-based with all of our cut and sew operations located within a 20-minute drive of downtown LA.

Sub_Urban Riot believes in the good life – reinvented. The good life 2.0 is about fresh juice, daily philosophy, dogs and cats living together, coffee breaks, farmer’s markets, yoga, croquet battles, art shows, kale, camping, craft brews, and t-shirts.

There’s a wink and a smile to the brand; a subtle humour. A deeper dive uncovers a unique viewpoint on the world and times. The zeitgeist will be broadcast (on your body).

Sub_Urban Riot makes clothes that look good, feel good, and make people laugh — the new luxury goods. Without the price tag or the attitude. Sub_Urban Riot promises that they will rarely, if ever, take themselves too seriously.

The brand has already made a huge impact on the fashion scene, with fashionistas like Beyonce wearing their famous KALE sweatshirt and Rihanna wearing the famous KALE T-Shirt. And then we have the A-List like Kate Hudson, Megan Fox and Reese Witherspoon regularly snapping up their quirky designs.

At spoiled brat we are proud to offer a huge selection of Sub Urban Riot online in the UK. Infact we are the only UK stockist of this brand. We have the full range of SubUrbanRiot Tees and Sub Urban Riot Sweaters for you to browse and buy in our online boutique.

Live by your own set of rules. Throw the old ones out, and create your own set.

Ditch the car, lose the big box retail, and shop Sub_Urban RIOT Clothing Online

Local Heroes now at Spoiled Brat

Local Heroes fashion has arrived at Spoiled Brat

Local Heroes is finally here at Spoiled Brat – this amazing brand caught our attention some time ago, with its whacky prints made for the fun and fearless fashionistas. Local Heroes stood out with its approach to fashion, in that it was not following rules, instead making their own.

If you havent heard of Local Heroes – then 1st off where have you been, eh??? No seriously…..

Local Heroes is all the way from Poland and arrived on the fashion scene in 2012,  by two friends who decided to do it for fun!

They have a really fun background story actually, which is both inspiring and exciting. Being Justin Bieber fans (back when no one would admit it!) they google mapped his address & sent him a t-shirt & sweatshirt that said “DOING REAL STUFF SUCKS”. Then one day checking emails, they found a link to JustJared that said “Justin Bieber Doing Real Stuff Sucks.” and then all of a sudden EVERYONE wanted this t-shirt and they had to quickly work out what they were going to do.

They then did the same with Rihanna. And it worked again, and now we have this worldwide famous brand that we give you today …. Local Heroes. The ultimate in girly streetwear for clothes that make you stand out rather than fit in – the brand ethos goes back to the Beiber tee “Doing Real Stuff Sucks” and each season you will find a full range of garments from swimwear to dresses – clothes for festivals, casualwear and funwear with the coolest prints and cheekiest slogans, which is inspired by Los Angeles and the designers obsession with Internet culture.

Check out the new season SS16 collection which has just landed at SB!

A fab collection to see you through this summer!