Iron Fist : Brand of The Week

Iron Fist is this weeks’ “Brand of The Week”

brand-of-the-week

This weeks’ “brand of the week” has been given to Iron Fist, which is back at Spoiled Brat with a colourful, 80s inspired, care bear BANG!

Iron Fist has quite simply blown us away with the new collection, which is both edgy and girly rolled into one. The brand, all the way from La La Land. In their own words they describe their brand as being :

“for the adventurers, the rebels, the heart-breakers, the party girls and guys who DGAF. We are never the wallflowers – always center stage and living life without the brakes. We wear our hearts and guts on our sleeves, partying till the lights come on, and then partying some more.”

The brand was founded in 2001 and has become a worldwide recognised brand creating ranges for men and women. Their designs are instantly recognisable for their love of tattoo style prints, with attitude which stands out.

What is really unique about IronFist clothing, is their refusal to be labeled as a skate, punk, hip hop or tattoo genre, and due to this, the brand has grown to what it is now, purely because of this diversity and innovative approach to each season. The beauty of Iron Fist fashion is its appeal to everyone, there really is something in each collection for everyone – whether your a girly girl, a rock chick or a grunge chick – then there is something there for you!

Iron Fist came about from the collaboration of two friends, Mike van Senus and Travis Anderson, with a long history in street culture sports, art and music, they set out with the desire to create an original and rebellious clothing line, which suited their needs and wasn’t available elsewhere.

Now Iron Fist are teaming up with massive names like Care Bears and My Little Pony to bring you even more choice in Alternative Fashion. Its quirky, its cool and its also easy on the pocket. Whats not to love? 

Take a look at our new Iron Fist range online & we’ll even throw in an exclusive Iron Fist Discount Code just for you – enter code IRON20 for 20% discount off all our Iron Fist Collection (which also includes our Iron Fist Sale range)

Brand Watch : Prey of London

Prey of London has arrived at Spoiled Brat

Have you heard of Prey of London brand yet? If not where have you been?!!!

This British label burst onto the fashion scene way back in 2011 and has been wowing us since with its edgy inspirational collections. Made by designers Donovan Pascal and Hannah Man who have been behind the likes of Religion and Idol clothing, this is one cool brand which we are so excited to bring to you guys!

Prey Of London is based in the East End of London and they aim to create dramatic fashion for an independent woman who is forward-thinking, confident and lives out loud. Prey Of London’s design personality mixes vintage rock references with a street couture swagger. Meticulously detailed and accessibly priced, each Prey Of London collection trains the spotlight on trend-defining silhouettes in hi-luxe fabrics.

The new SS16 collection is called “METROPOLITAN NOMADS” and features a range of aztec prints, mixed with some rock chick attitude, perfect for taking you from beach, to bar – from festival to club!

Prey Of London is an exciting brand, which has a huge cult celebrity following from the likes of Beyonce, Lucy Watson, Fergie and Kate Moss – the cool girls, right?

Lucy Watson rockin Prey of London
Lucy Watson rockin Prey of London

From attention-grabbing festival-friendly trend stories to dancefloor-ready evening glamour Prey Of London has an everyday aesthetic designed to get noticed every time.

So what you waiting for??

Have a look at the collection right here & we will even give you a Prey of London Discount of 10% off enter code PREY10

Brand to Watch : UNIF

UNIF is a brand that is going places! 

Unif Clothing creates a totally badass lifestyle brand from La La Land, which has well and truly shaken up the fashion community, with their grunge esthetics and underground techno influences; this brand is seriously kicking some of the mainstream fashion butt.

 

UNIF was brought to the UK by us at Spoiled Brat; as with Wildfox we were the first UK stockist of the UNIF Brand– we have stocked the brand since 2009 would you believe? The brand immediately caught our attention for its badass attitude, grunge 90s styles all which it mixes perfectly with quirky girly styles too! Unif has since hit the UK big time, last year (2015) with several big retailers getting in on the action too, and the blogging world is going crazy for this fun brand – with a huge posse of fashion bloggers featuring UNIF Fashion in their posts, this brand is one to watch!

Fashion blogger Kayla Hadlington has been working with us on quite a few UNIF style posts – she is a massive fan of this out there brand & her latest looks are awesome featuring our tie-dye crochet UNIF dress. She has thrown together 2 looks which on paper shouldnt work – but in reality they have totally bowled us away – grunge rock chick mashed in with girly princess!

kayla hadlington unif dress

UNIF’s founder Eric Espinoza started his career as a Hollywood DJ , but he was quickly drawn towards fashion. It wasnt long before he was exchanging his decks , for backyard hand dying and sewing. His aim for the brand  was and still is not to be “mainstream or the next Dior” and is founded on his backyard style and grunge ethics.

One of the most alluring things about UNIF clothing is their darker approach to fashion. Their tops and tees are perfectly shredded, to create that “worn to death” vintage look and feel and feature their famous buttery soft wash which feels amazing to wear. Another thing we love about UNIF fashion is their mixing up for styles and trends – they pull a streetwear style, mixed in with some 90s grunge, a dash of rock chick & some underground aesthetic, but they also arent afraid to add some girly pinks and cutsey prints. There is literally something for everyone in the unique UNIF collections.

Our stylists say “Girls who want to stand out, not fit in! Rebels without a cause – then UNIF clothes are for you!”

Shop UNIF now at Spoiled Brat in our online UNIF Store – we even have some really cool UNIF SALE items which are not to be missed 🙂

Some of our top picks from the new UNIF collection >>

Chloe Sims wears Lauren Moshi

Chloe Sims in Lauren Moshi
Chloe Sims in Lauren Moshi

Chloe Sims films TOWIE in Lauren Moshi 

TOWIE’s Chloe Sims was pictured today filming an Easter inspired theme for the show. Instead of going for the cute and girly, Easter theme – Chloe opted for a real rock chick look, teaming our Lauren Moshi “Pump up the Jam” graffiti style top with some skinny jeans, a biker jacket and some fun bunny ears.

Chloe’s style has evolved since she has been on the show, and she is now a style icon in her own right. She loves to experiment with her look and she is a real champion of the grunge 90s look and also the rock chick look. We think she is absolutely killing it in the style stakes and is for us, the top fashionista on the show! Always getting it right and on trend with her looks – Chloe is the girl to watch!

Like her look? This Lauren Moshi tank is super shredead with rips and tears for that real rock edge, and it features embroidered graffiti style slogan straight out of the 90s “Pump Up the Jam”

Shop it here >>

 


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